[閒聊] Blizzard to Join Forces With Activision

[Kendai (出發到鹽湖城)]

這真的是件很神奇的事情, 老實說我是一點風聲都沒有收到

不過也可能表示..Starcraft Nova有可能已另一種方式復活嗎? XD

這應該算是遊戲界的大地震, 看來Vivendi在歷經多次重大投資策略錯誤與虧損後

還是期望再找到第二家像Blizzard一樣的金雞母來挽救他們的北美事業體

轉貼一下原文出處 http://www.blizzard.com/press/activision-faq.shtml

Q: What are the details of the deal?

這次併購的詳細內容是?

A: Under the terms of an agreement with Vivendi, Blizzard and the other
companies that make up Vivendi Games will combine with Activision to form a
new public company called Activision Blizzard. We do not anticipate any
difference in Blizzard's operations as a result of the combination. Joining
forces with Activision will create a stronger and more diversified company
that we anticipate will benefit and strengthen both brands.

在斐凡迪簽屬的條約下, Blizz與在斐凡迪遊戲事業體下其他公司將和Activision組織
一個新的公司稱為 Activision Blizzard. 我們預期在這次合併中, 不會更改任何有關
Blizz的發展計畫. Activision 的加入會讓公司更強大. 且在這兩個品牌下, 讓許多不
同的子公司更蒙其利.

(Kendai注: 這個都叫做放屁. 哪一家併購不是這樣講, 然後又大刀砍人砍產品線的?)

Q: What will happen to the Blizzard brand name?

那麼 Blizz的商標會做更動嗎?

A: The Blizzard brand name will stay the same as it's always been: Blizzard
Entertainment, Inc.

Blizz的商標仍然會更以前一樣: Blizzard Entertainment, Inc.

Q: What will change with regard to the day-to-day operations at Blizzard?

這樣的改變對於Blizz的影響, 短期的行程將是甚麼?

A: There will be no changes in the way Blizzard operates. All of the people,
processes, and philosophies that have made Blizzard so successful will be
preserved. Blizzard will benefit from all-star sales and distribution teams
to service our products. In addition, the combined company will be stronger
financially, managerially, and operationally.

Blizz的工作將不會改變. 所有的人, 流程, 理念在Blizz行得通的將會保留. Blizz將會
受益於這些明星級的銷售與推廣小組, 並且應用在他們的產品上. 並且, 合併後的公司
將會強化財務, 管理以及作業流程.

(Kendai按: 這更是放屁中的放屁. 財務與管理一向都是用主導合併的那方, 還要給至少
半年到一年去熟悉兩邊不同的財務模式. 一般購併最直接受益的就是銷售通路與市場,
不過Activision在這邊, 也不見得會做的比Blizz好. 所以Blizz反得花更多時間去Cover)

Q: How will this impact Blizzard's games?

這對Blizz遊戲產生甚麼影響?

A: This will not impact Blizzard's games. We remain committed to providing
the same high-quality game content and support that we always have.
Development on Wrath of the Lich King and StarCraft II, as well as on our
unannounced games, is continuing as normal.

這將不會影響到Blizz遊戲. 我們承諾依然提供像以前一樣高品質的遊戲. 在巫妖王之怒
以及星海爭霸2上面, 以及我們還沒公布的遊戲上, 都保持原來的作業.

(Diablo 3?)

Q: Will there be any visible differences in Blizzard's logo or
packaging/marketing materials as a result of this deal?

Blizz的著名logo/包裝/市場活動將會因為這次合併有任何行動嗎?

A: No, there won't be any changes to our company name, logo,
packaging/marketing materials, or anything else along those lines.

不.

Q: Will there be any management changes at Blizzard as a result of this deal?

Blizz的管理階層將會有任何改變嗎?

A: No, there won't be any management changes at Blizzard as a result of the
combination.

不.

Q: Will Activision and Blizzard now share development teams?

Blizz和Activision將會分享他們的開發小組嗎?

A: No, both of our companies will continue to operate as they have previously
with regard to game development.

不. 各小組仍就是維持他們原有的編制.

(Kendai按: 這是唬爛. Blizz原來就是以小組間溝通協調融洽著名的. 你可以從遊戲中
看到他們其他作品的影子, 也是Blizz風格之一. 你可以說這是暫時不裁員的講法, 但是
當刀揮下來的時候, 你要嗎選擇領錢走人, 要嗎就是乖乖被併到其他需要你的小組裡)

Q: Will the release schedules for any Blizzard games be impacted?

Blizz遊戲的發售行程表有被影響嗎?

A: No, the transaction will not have any impact on our games, our day-to-day
operations, or our release timelines.

不.

Q: Will any of Blizzard's offices close as a result of the deal? Or, will any
new offices open?

Blizz的辦公室有被影響嗎? 有要關閉或是新增嗎?

A: No, all of our offices will continue to function as they have, and we
don't foresee the need to open any new offices for the time being.

不.

(Kendai: 不. 因為我們沒有併購經驗, 所以正在學,也還沒有計劃跟時程表, 請不要問
我們還沒考慮到, 出狀況再說的問題)

Q: Will any employees move to different offices as a result of the deal?

在這次交易中有任何員工會要搬到別的辦公室嗎?

A: We don't anticipate making any such moves as a result of the deal.

不.

(Kendai: 有也不會讓你知道)

Q: Does this deal include Activision's and Blizzard's international offices?

這次交易包括Activion以及Blizzard的海外辦公室嗎?

A: Yes, every part of our companies in the U.S. and abroad is involved in
this deal.

是的.

Q: If Activision Blizzard is a public company, does that mean I'll now be
able to buy stock in Blizzard?

如果新公司將公開上市, 那麼現在可以買他們的股票了嗎?

A: Activision will be renamed Activision Blizzard, Inc and will continue to
be a publicly listed company traded on NASDAQ. You will be able to buy stock
in the combined company.

Activision會更名為 Activision Blizzard不會下市. 你還是可以在NASDAQ買到他的股票

(Kendai: Blizzard是已經消滅併在Vivendi這沒話說, Activision如果要保持在上面,
那麼財務方面困難度可是大大增加. 另外, 合併的案子, 通常會先小漲一點, 然後又跌下
來. 至於能不能回到原來高點, 那就得看市場對於這個合併與表現給的信心夠不夠了. 而
財務報表, 也不太能完整表現出合併的虧盈與日後潛力..我的option啊~~)

Q: When will the transaction be complete?

合併交易結束了嗎?

A: The transaction is subject to approval of Activision shareholders,
customary closing conditions, and regulatory approvals. Pending approval,
the companies expect the transaction to be completed by mid 2008.

這次交易仍然在Activision股東裁定中. 不過已經接近結束, 並且正常簽字同意. 因為
同意書收集延遲, 交易(非合併整理完成)應該在2008年中結束.

(Kendai: 到這個階段而放棄的例子也不是沒有喔~ 可不能大意的哩)


雖然併購在軟體業界是家常便飯, 但是這是個極大規模, 極具代表性的一次. 而且遊戲
界更是重視以"人"為主的資產. 就我的工作併購經驗, 以及過去產業併購案例, 我不太
看好諸如這樣的併購. 更別說Blizzard已經很久沒有併購的動作, 如何去吸收, 包容兩
邊不同的文化, 並且維持一貫的產品線與水準, 實在堪憂.

也看看對岸那邊怎麼說吧! 大陸將會有許多有趣的評論與分析. 畢竟, 他們即將成為全
球數一數二大的軟體與遊戲市場. 而 Blizz內部員工的動向, 也能反映對於這個併購的
成敗與遠景.

Kendai

--
※ 發信站: 批踢踢實業坊(ptt.cc) 
◆ From: 204.99.176.60
※ Kendai:轉錄至看板 StarCraft                                     12/03 08:44
推 DeathDeath:就是因為萬惡斐凡迪  Blizzard都不Blizzard了qq
推 DeathDeath:魔獸世界就是個很明顯的例子
→ denzerox:〒△〒
→ Kendai:補上GameSpy的報導連結. Vivendi音樂市場對Guitar Hero有益
→ Kendai:http://www.gamespy.com/articles/839/839002p1.html
→ wix3000:完了 完了
推 youtien:推
推 fuzijia:唔...
推 windersword:其實是Vivendi買下activision 最大軟體商和發行商合併
推 Gemani:EA快來併購Vivendi呀~
推 Gemani:說不定可以玩到Blizzard Sports
推 DeathDeath:斐凡迪是現在唯一可以與EA抗衡的集團了orz
推 LIONDODO:不！千萬不能讓EA染指Blizzard阿
推 Kendai:EA是不可能染指Blizz.如果有人想看Actvision的分析我再PO.
推 DeathDeath:想看._./
推 Kamiosu:想看+1   個人最喜歡的還是Actvision的dark reign
推 timmyen:想看._./