[新聞] Oakland A's stadium renamed Overstock.com Coliseum

[ThomasHSNU (mimura *^^*)]

http://tinyurl.com/3so9afh

Oakland A’s stadium renamed Overstock.com Coliseum



The home of the Oakland A's and Oakland Raiders is going to have a new name.

The authority that runs the Oakland-Alameda County Coliseum has come to a
six-year agreement with Overstock.com for the naming rights to the stadium.

Effective immediately, the Coliseum will be known as Overstock.com Coliseum.

"Overstock.com is thrilled to become a part of Oakland and Alameda County,
and to be associated with the Raiders and the A's—two globally-recognized
championship teams," said Overstock.com Chairman and CEO Patrick Byrne.

The authority has been looking for a new corporate sponsor since software
manufacturer MacAfee Inc. decided not to extend its naming rights deal for
the stadium in 2008. That deal was worth $1.3 million a year.

The Oakland Tribune reports that the Overstock.com deal could bring in about
$1.2 million over the next six years.

Overstock.com will receive branding opportunities through stadium signage,
internet, television, radio and print promotion.Overstock.com Coliseum plays
host to more than 100 events annually, including 10 Raiders games, 81 A's
games, MLS and international soccer matches, concerts and corporate events.




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