[新聞] 土航即將移除Comfort class

[LoseProphet ()]

Source:
http://ppt.cc/81UC

大意:土航認為Comfort class定位不明，要高不高要低不低，無法達成其原本的目標
     因此拆拆拆，更換為商務/經濟座椅之餘，還會設置bar space。
     CEO似乎是希望讓商務艙更高級、經濟艙的range也更接近目前的Comfort class

*其實可以從土航Comfort class常特價大促能看出這產品沒有帶來很好的revenue.

Turkish Airlines is removing premium economy as it could not achieve scale
with the cabin, which the carrier only offered on 12 777-300ERs in a nine-row
2-3-2 configuration with a total of 63 seats.

Speaking to the APEX editor’s blog at the recent IATA AGM in Cape Town,
Turkish Airlines CEO Temel Kotil said the carrier will replace the premium
economy cabin with more business and regular economy seats.

Some of the major carriers that have introduced premium economy have either
offered it nearly across their entire fleet (like Cathay Pacific) or only on
a sub-fleet used on routes with high point-to-point traffic (Air New Zealand,
Qantas).

A high percentage of Turkish Airlines’ traffic is connecting, but only
offering premium economy on a fraction of the fleet made it difficult to
sell. Kotil says Turkish was unable to achieve scale on the cabin. Turkish’s
premium economy configuration was also less dense but larger than on peers.
On the -300ER Turkish fitted 7-abreast while Cathay and Virgin Australia seat
eight. Turkish had a total of 63 seats compared to 34 on Cathay and 40 on
Virgin Australia.

Additionally, the industry has seen premium economy translate better to a
widebody environment, but narrowbodies comprise 80% of Turkish’s fleet.

Rather than fit premium economy to its other widebodies and work on a
narrowbody premium economy cabin, Kotil says Turkish will instead improve
both economy and business classes to greater appeal to former premium economy
passengers. “It’s better just to have higher business class, higher economy,
” Kotil says.

Amongst the improvements will be bars in business and economy class. Kotil is
known in the industry for his cheerful attitude, which he displays when
describing the bar: “You can go and drink and be happy.



--
※ 發信站: 批踢踢實業坊(ptt.cc) 
◆ From: 111.240.185.179
推 alles:老實説椅距真的超大方，機場可以空位補價差升等，真的超值
推 AdPiG:啥鬼  那之前賣的票哩..
推 mimicck:之前要去伊斯坦堡，香港土耳其段昇等舒適艙來回要加28,000
→ mimicck:不感覺到他有在特價促銷耶
推 alles:臨櫃空位單程210歐就可以升等！
推 ATR72:可惜啊
推 Qpera:210歐至少也要八張小朋友耶...