http://www.youtube.com/watch?gl=TW&hl=zh-TW&v=8xUX-dS9yes
我的講稿..的一部份
Beer is relatively easy to reach among all kinds of alcohol.
For example, you can see various brands of beers in the convenience store,
but not Champaign or red wine.
In order to survive under such competitive circumstances,
the producer has to figure out a way to stamp the brand of the product
on consumers mind.
Let's see how the commercial works.
First, we can tell from all the anecdotes given the in the commercial that
the target audience is the middle class.
I mean, the rich people can never understand how difficult it is to find a
parking space because they have private driver, and they wouldn't have to
worry about the lack of food.
And here, I think the main persuasive method it uses is common vision.
It appeals to the emotions and values shared in common by the middle class
by using daily life story as background and using exaggerative expression to
strengthen the contrast.
Secondly, as I mentioned before, the name of brand matches perfectly with
the contexts of the commercial.
Plus, the plot is hilarious.
Therefore, it can make the images stay in the audience's mind for a longer
period of time.
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