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Doctor Who Games being developed
22nd January 2010
Doctor Who Games being developed
News Dated: 22/1/2010
BBC Worldwide wants to turn key IPs into DS, Wii, iPhone and online games,
MCV can reveal
After spending years sat on the fence, the BBC is returning to games in a big
way. Via its commercial arm BBC Worldwide, the broadcaster is courting both
publishers and developers to turn Doctor Who, Top Gear, In The Night Garden
and many, many more into games for all audiences.
No stone will go unturned: the BBC wants to see its brands on iPhone and
Facebook as much as it wants to see them on DS and Wii.
“We are open to conversations with anybody in games about all kinds of
business models to see how we can extract more value,” said Neil Ross
Russell, MD of children’s licensing.
“Outside of Disney we have the most well-known line-up of children’s
characters around the world.”
It’s a big about-turn for the broadcaster. The BBC closed its Multimedia
division in 2005 after sales crashed in its boxed product business,
subsequently aborting an attempt to get a PS2 game of spy thriller Spooks off
the ground.
“We’ve been reactive to the market in the last few years,” explained Dave
Anderson, head of multimedia development at BBC Worldwide.
“There were a few opportunistic licensing deals, but we were largely
aggregating and holding on to our properties to wait and see how the market
developed.”
The new effort will push key kids’ IPs towards games for DS and Wii, while
more long-running brands find their feet on all sorts of platforms.
But the move goes beyond just licensing out properties.
Said Ross Russell: “What we’re trying to do is build the brands here –
this is not about opportunistic licensing. If we wanted to do that we would
have done more with these key brands over the last few years.”
As part of the move, BBC Worldwide has hired former EA and Yahoo exec Robert
Nashak as EVP of digital entertainment. More details on his appointment will
follow tomorrow.
MCV will reveal more on BBC's new strategy to fund new titles based on its
properties and work closer with games publishers and developers next week.
[Sources: MCV]
--
"It's very simple: Scissors cuts paper, paper covers rock, rock crushes
lizard, lizard poisons Spock, Spock smashes scissors, scissors decapitates
lizard, lizard eats paper, paper disproves Spock, Spock vaporizes rock and,
as it always has, rock crushes scissors."
- Sheldon Cooper @ TBBT
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