[請益] taipei times 節錄

[tim760323 (閒閒沒事做)]

“They have been slow to react to the fact that the market
 has changed. It gives them a huge advantage in economies
of scale to build just one model, but they could have four or five. Look
at the Mac [computer range] — they have those in all sorts
of different sizes and shapes and configurations,” Brazier said.

Horace Dediu, who runs the Asymco consultancy, reckoned Apple
 was more likely to offer a US$100 or US$150 phone — to minimize
 “cannibalization” of its top-end range.

“Apple is happy to expand its portfolio in the Mac, iPod and
iPad. Why should the iPhone be exempt?” he said.

不懂cannibalization的意思，請版友幫忙解答謝謝！

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推 Deadshot465:cannibalize是同類相殘;相食的意思 像人類吃人肉
→ Deadshot465:所以意思是Apple較有可能推出$100或$150的手機
→ Deadshot465:以盡量避免"同類相殘"到自家高價位的手機或產品
→ tim760323:所以apple是希望減少蠶食自家高階的機種
推 Deadshot465:有點差異，是儘量不生產，而不是減少生產
→ Deadshot465:而且原文是生產中低價位手機，跟減少生產無關
→ dunchee:"tim760323:所以apple是..."-> Yes.
→ dunchee:minimize ... 指的是對原本高階機種市場的影響減至最低的
→ dunchee:程度（還是會有影響，只是儘量把危害程度降到最低程度)
→ dunchee:這和"儘量不生產"無關 -- iPhone在這之前沒有低階市場（沒
→ dunchee:有低價位機型），所以可以說是沒有低階市場。如果這次的低
→ dunchee:階機型/市場需求量大的話Apple不會"刻意"儘量不生產低階機
→ dunchee:型iPhone-- 低階市場和高階市場基本上是分開的，所以影響
→ dunchee:程度低，所以文章那人才說這策略能夠 minimize ...）
推 Deadshot465:我覺得你誤會我的意思了 我指的是盡量避免生產同樣高
→ Deadshot465:價位的手機 而改生產低價位的手機 不是盡量不生產低階
→ Deadshot465:機種
→ Deadshot465:就像你說的 高低階是分開的 而他們之前沒有低階市場
推 Deadshot465:再說就算是盡量不生產低階手機也跟原文有所出入