http://en.wikipedia.org/wiki/SWOT_analysis
A SWOT analysis must first start with defining a desired end state
or objective. A SWOT analysis may be incorporated into the strategic
planning model.
Strength: attributes of the person or company that are helpful to
achieving the objective
Weakness: attributes of the person or company that are harmful to
achieving the objective
Opportunity: external conditions that are helpful
Threat: external conditions which could do damage
http://en.wikipedia.org/wiki/Essence_of_Decision
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