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※ 引述《Maplered (◎ 新生活運動 ◎)》之銘言: : 想請教大家這題的解題邏輯 : Kitchen magazine plans to license the use of its name by a line of : cookware. For a magazine, licensing the use of its name for products : involves some danger, since if the products disappoint consumers, : the magazine's reputation suffers, with consequent reductions in : circulation and advertising. However, experts have evaluated the : cookware and found it superior to all other cookware advertised in : Kitchen. Therefore, Kitchen can collect its licensing fee without : endangering its other revenues. : The argument above assumes which of the following? : A. No other line of cookware is superior to that which will carry the : Kitchen name. : B. Kitchen will not license the use of its name for any products other : than the line of cookware. : C. Makers of cookware will not find Kitchen a less attractive : advertising vehicle because the magazine's name is associated with : a competing product. : D. Consumers who are not regular readers of Kitchen magazine will be : attracted to the cookware by the Kitchen name. : E. Kitchen is one of the most prestigious cooking-related magazines. 原文恕刪 原題目指稱 Kitchen 雜誌想要授權給某家廚具商品 (a line of cookware),而 根據一番研究之後,最後斷定,如此授權既可以收取授權費用,也不會危及該雜 誌的其他收入 (Therefore, Kitchen can collect its licensing fee without endangering its other revenues.) 問題是假設為何? 根據現今假設題目清一色的「反駁的反駁」法,來看答案 (C) 的說法: C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product. 先將 not 略去不看,答案 (C) 成為 「眾家餐具製造商認為 Kitchen 雜誌做為廣告媒介的吸引力降低了,因為該雜 誌的名字會讓人聯想到另一項競爭商品。」 如此,就會使其他廚具商不願來 Kitchen 雜誌上刊登廣告,因而損害了雜誌的 廣告收入。這樣就會以「複因」方式反駁原結論的 without endangering its other revenues 部分。 最後,將 not 放回原答案,則就成為「反駁的反駁」而為正確的假設。 以上,供參考。 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 59.115.149.22
erty:推! 12/02 10:46
Maplered:受教了 感恩~ 12/02 14:18