推 heine564:A還是不懂 我好笨QQ 09/04 17:31
→ heine564:漲了1/3 所以profit不是會下降嗎 09/04 17:31
→ danyuchn:少寄一半雜誌出去不就省了一半郵資嗎 09/04 17:55
推 heine564:那如果選項是漲超過1/2 是不是代表是虧錢 09/04 18:06
→ danyuchn:sure 09/04 18:23
推 heine564:大概懂了 我在想一下吧! 謝囉!!! 09/04 19:16
※ 引述《heine564 (築夢踏實)》之銘言：
: Because postage rates are rising, Home Decorator magazine plans to maximize
: its profits by reducing by one half the number of issues it publishes each
: year. The quality of articles, the number of articles published per year,
: and the subscription price will not change. Market research shows that
: neither subscribers nor advertisers will be lost if the magazine's plan is
: instituted.
: Which of the following, if true, provides the strongest evidence that the
: magazine's profits are likely to decline if the plan is instituted?
注意這邊看似是support，其實是weaken題。（likely to decline）
題目說：
1.郵資上漲，所以雜誌社要砍掉一半發行量來增加利潤（main pt）
2.文章素質、文章數、訂閱價都不會改變
3.（研究顯示）減少發行量後訂戶跟廣告商都不會跑掉。
看完之後先自己想5-10秒，在什麼樣的情況下利潤會減少？
有些人腦子動得比較快可能就想到了：其他的收入如訂閱收入減少或廣告收入會減少
如果還是想不出來缺點的話，直接去看選項吧。
: (A) With the new postage rates, a typical issue under the proposed plan would
: cost about one-third more to mail than a typical current issue would.
減少一半發行量等於省'1/2原來的郵資'。
可是A選項告訴你郵資只漲1/3，所以其實你還倒賺！屬support。 X
: (B) The majority of the magazine's subscribers are less concerned about a
: possible reduction in the quantity of the magazine's articles than about a
: possible loss of the current high quality of its articles.
題目都跟你說了(2.)這兩者都不會變動。 X
: (C) Many of the magazine's long-time subscribers would continue their
: subscriptions even if the subscription price were increased.
就算訂閱費漲了還是會續訂，代表訂閱收入可能會上升，有support的意味。 X
: (D) Most of the advertisers that purchase advertising space in the magazine
: will continue to spend the same amount on advertising per issue as they have
: in the past.
雖然3.說了訂戶跟廣告商"的客戶"都不會跑掉，
這裡指出了廣告商仍然是同一批，
但是這些廣告商願意花在每份發行刊物(per issue)上的廣告費是固定的。
也就是說發行量減少一半，總廣告收入就減少一半。
: (E) Production costs for the magazine are expected to remain stable.
成本穩定並無法導致虧損。
: AND: (D) 不懂為何(A)是support?
Dustin
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 1.162.23.21