推 JOGIBA:幫推 03/24 21:41
※ 編輯: wangjz 來自: 140.120.51.222 (03/25 16:22)
推 jing7782:有翻有推~ 03/26 14:16
P. 107
Q3:
Discuss the responsibilities of an advertising or marketing
communications manager in a comany that uses a centralized
organizational system versus a company using a decentralized system.
[論述廣告/行銷企劃經理在一家集權或分權組織體系的公司之下的責任。]
Q10:
Discuss the reasons why advertising agencies lose accounts.
[論述為什麼廣告代理商失去顧客的理由]
Find an example of a company that changed advertising agencies
and identify the factors that led them to switch to another agency.
[找一個案例：公司改變了廣告代理商，並且定義導致轉換的因素。]
P. 140
Q2:
Recently, there has been a great deal of attention paid to environmental
issues resulting in a number of companies embarking on "green" campaigns.
[最近，環保議題被大量的重視，造成部分公司著手進行”綠色”活動]
Discuss some of the reasons as to why companies are developing
such campaigns.
[論述為什麼公司進行此類活動的理由]
Do you think these campaigns will change consumers' attitudes toward
the environment and/or these companies.
[你認為這些公司會改變顧客對於”環境”亦或公司的看法嗎？]
Q4:
Explain the differences between functional and psychosocial consequences.
[解釋兩者之間的不同]
Give examples of advertising that focus on both types.
[舉些廣告的例子著重在兩個種類]
翻譯是我自己筆記用，請自行翻譯!!!
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.120.51.222