Discuss the reasons why advertising agencies lose accounts.
Find an example of a company that changed advertising agencies
and identify the factors that led them to switch to another agency.
Recently, there has been a great deal of attention paid to environmental
issues resulting in a number of companies embarking on "green" campaigns.
Discuss some of the reasons as to why companies are developing
Do you think these campaigns will change consumers' attitudes toward
the environment and/or these companies.
Explain the differences between functional and psychosocial consequences.
Give examples of advertising that focus on both types.
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推 JOGIBA:幫推 03/24 21:41
※ 編輯: wangjz 來自: 18.104.22.168 (03/25 16:22)
推 jing7782:有翻有推~ 03/26 14:16
Discuss the responsibilities of an advertising or marketing
communications manager in a comany that uses a centralized
organizational system versus a company using a decentralized system.