Ch6 Page 204
Q2:Discuss how marketers can use the persuasion matrix shown
in Figure 6-1 to plan their integrated marketing communication
programs.
[論述marketer如何使用說服矩陣(圖6-1)來規劃整合行銷傳播計劃]
Choose a TV commercial or print ad and use the persuasion matrix
to evaluate how it might influence consumers' response process.
[選擇電視廣告或平面廣告並使用說服矩陣評估如何影響消費者的反應過程]
老師說:找同性質的2則廣告作比較。
Q3:What are the differences between the source credibility
components of expertise and trustworthiness?
[來源可信度以誠信組成和專業知識組成有何差異]
Find an example of an advertisement or other form of marketing
communication that uses these source characteristics.
[找一個廣告或其他使用來源特點的行銷傳播形容的例子]
老師說:找1則國內代言人的廣告。
Q4:Discuss the ethics of celebrities endorsing products in foreign
countries such as Japan but not in the United States to protect their
image.
[論述名人在國外代言產品以保護他們的形象的倫理標準]
Do you think celebrities hurt their image by endorsing products and/or
appearing in ads?
[你認為藉由代言產品和/或出現在廣告會破壞他們的形象嗎?]
Why or why not?
老師說:找1則國外代言人的廣告。
翻譯是我自己筆記用，請自行翻譯!!!
※ 編輯: wangjz 來自: 140.120.51.222 (04/26 18:30)