Project Name:
1. Variable & Fixed Marketing and Sales Volume Relationship Study
2. PVA Analysis
Project Description:
1. Find out the correlation between variable marketing spending (EATP),
fixed marketing, and sales volume performance by using C488/J48P.
2. PVA is a list to show the value customers perceived for each feature
or specification on the car. It's widely used to understand our
products' price position against major competitors on equipment
adjusted base. It's also an important tool to support company's
pricing strategy development. To ensure a robust pricing strategy
development process, we need to have an annual PVA update at the
summer time to reflect the latest market environment.
Desired Outcome:
1. Benchmarking the VM/FM spending level to target vehicle and find
the optimal spending to performance rate and can be applied to
the other vehicle lines.
2. Conduct competitor PVA benchmark and co-work with M&S. Complete
the comprehensive list of PVA.
Intern Qualification: (major / experience) MBA Preferred
意者請洽 廖庭瑋 tliao4@ford.com
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※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.112.109.189
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