各位同學
此次case報告放在教學網站上
總共有2篇case要下載
(1)McDonald's Corp.(Condensed)
(2)Burger King Corp.
Discussion Questions
1.What are the major operational differences between McDonald's (McD) and
Burger King(BK)?
2.How do these differences relate to each company's method of competing
in the marketplace?
3.What implications do these differences have for the management of the
operation and the future of these organizations?
※本次作業為二組一起繳交一份
繳交時間:11/02(三)第一節下課
頁數:10頁以內
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