以下是任立中老師行銷管理之課程大綱簡要版
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Course Description
This course is designed to help the students learn the basic concepts of
modern marketing in a managerial orientation way. It focuses on the
major decisions that marketing managers face in their efforts to harmonize
the objectives and resources of the organization with the needs and
opportunities in the marketplace. Moreover, this class attempts to cover
all the topics that a marketing manager needs to know, if time is permitted.
It covers the main issues faced in strategic, tactical, and administrative
marketing. Some recent developed topics, such as database marketing,
internet marketing are also included.
Thus, the objectives of this course are
(1) to familiarize the students with the marketing concepts and ideas, and
to develop skills in using a variety of strategic framework to implement
such ideas;
(2) to develop the knowledge in organizing an effective marketing management
strategy in a real company case.
Text: Dickson, et. al. (16 authors), Marketing: Best Practices,
The Dryden Press. (新陸書局)
Grading Policy:
The grade will be based on two midterm exams (15% *2),
a final exam (10%) and one titanic term paper which is composed of
a series of homework assignments (60%). The exams will be designed
to measure how well the students have absorbed the text, assigned
readings, and lecture material. Every each one of you is required
to hand in a term paper on marketing filed. Late paper will NOT be
accepted.
Performance of class participation will be considered as extra points
and to be added to the final grade.
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※ 編輯: yi03 來自: 140.112.109.70 (01/22 20:32)