[公告]國行管期末報告第5個主題: 全球產品-溝通策略

[yi03 (每日排球俱樂部)]

11  December 4  Global Product Policy Decisions II
根據第11章提出的五種全球產品－溝通策略，檢視貴組所挑選的目標產品，
適合何種策略？

(1) 三種全球市場滲透策略
        Three global strategies to penetrate foreign markets:
-       Extension strategy
-       Adaptation strategy
-       Invention strategy

(2) 五種全球產品－溝通策略的選擇
        Five strategic options for the global marketplace:

        Strategic Option 1: Product and Communication Extension
                            -- Dual Extension

        Strategic Option 2: Product Extension
                            -- Communications Adaptation

        Strategic Option 3: Product Adaptation
                            -- Communications Extension

        Strategic Option 4: Product and Communications Adaptation
                            -- Dual Adaptation

        Strategic Option 5: Product Invention

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※ 編輯: yi03            來自: 140.112.4.248        (12/04 14:05)