推 nen:我同意你 尤其看過她們工廠後 59.104.226.22 12/07
如果這3台讓我選的話
我應該會買
RR phantom吧！
感覺就屌多了
對開式的後車門可以拔出雨傘
輪圈蓋中心的字永遠是正的
更何況他不只是一輛更豪華的BMW （maybach就失敗了）
也不會在車上看到VW的零件（GT也敗）
RR就是RR 品牌就值這個錢
※ 引述《lis (亮采藍)》之銘言：
: 轉載自12月6日的Business Week
: http://tinyurl.com/6tyvb
: 原網址：
: http://www.businessweek.com/@@yDSLeYcQ5tmhphMA/magazine/content/04_49/b3911105.
: htm
: 如果我有這筆閒錢（35萬美金！！！ -.-'''）可以讓我在Bentley Continental GT,
: Maybach, RR Phantom間三選一，那我會毫不猶豫的選 Continental GT。雖然GT在定位及
: 屬性上都稱不上是後兩者的同級車，但我怎麼看都覺得GT比Maybach和Phantom更具這個層
: 級豪華車所應有的風範呀！ XD
: *****************************************************************************
: VW Steals A Lead In Luxury
: Sales of its speedy two-door Bentley are leaving high-end rivals in the dust
: James Bond didn't just drive Aston Martins before switching to BMWs. As origi-
: nally written, 007 was a Bentley man. But not since the suave secret agent
: sped down England's country roads in that 1953 Mark VI in Moonraker has the
: British auto maker been so chic. Bentley's newest model, the revved-up Conti-
: nental GT, is sold out through 2005. Customers who have snapped one up include
: Oracle Corp. (ORCL ) CEO Lawrence J. Ellison, and actors Denzel Washington,
: James Caan, and Jennifer Lopez.
: In the language of marketing turnabouts, Volkswagen-owned Bentley has done a
: Gucci. In one short year, the British maker of staid and stately limousines has
: suddenly become the raciest fashion on wheels. Sales of the $160,000 Continen-
: tal GT coupe should top 5,000 cars this year -- more than 40% higher than
: forecasted. "The Continental GT has a sense of exclusivity, like wearing a
: designer brand," says Wendy Liebmann, president of WSL Strategic Retail.
: SLIDE SHOW: LUXURY CARS -- FROM STAID TO SEXY
: By throwing off its pipe-smoke-and-Pimms image, Bentley has stolen the spot-
: light from its super-luxe rivals, BMW's Rolls Royce and DaimlerChrysler's
: (DCX ) Maybach. The irony is sweet. Volkswagen outbid BMW in 1998 to buy Rolls
: and Bentley and their ancient British factory from Vickers PLC for $917 million,
: with Rolls viewed as the crown jewel. But an odd twist in the deal allowed the
: Rolls-Royce aerospace company to sell rights to the Rolls-Royce brand to BMW
: out from under VW for a mere $78 million. Meanwhile, DaimlerChrysler opted to
: compete by reviving a 1930s brand. They all came to market in 2003. BMW weighed
: in with its Rolls-Royce Phantom starting at $320,000. DaimlerChrysler revived
: a version of a prewar luxury nameplate, Maybach, at $318,000 per copy.
: Bentley's choice was the most radical, pricing the GT at half the cost of its
: competitors. Says James N. Hall of auto industry consultancy AutoPacific in
: Southfield, Mich: "They took a stratospheric nameplate and made it attainable
: for people who are wealthy and never considered Bentley."
: BRAGGING RIGHTS
: VW reached back 50 years or more to tap Bentley's pedigree as a consistent
: winner at Le Mans. The less expensive Continental GT is the fastest four-seater
: in the world, with a top speed of 198 mph. The coupe's 560 horsepower twin-
: turbo engine takes the car from zero to 60 mph in a tire-screeching 4.7 seconds
: . By contrast, the Rolls-Royce, which tops out at 149 mph, looks tame.
: Attention to such bragging rights, combined with a sleek design, is
: establishing Bentley as the "driver's car" in the field. "We really positioned
: the car, and people got the message," says Bentley Global Marketing Director
: Adrian Hallmark.
: To reach car buyers with seven-figure incomes, Bentley ties into caviar events
: lke boat shows and classic car meets. But Bentley also created anticipation
: for the new GT with one of the longest time lags in recent memory between spy
: photos of a new car hitting the Internet and cars arriving in showrooms. The
: company's executives even held intimate dinners with loyal Bentley owners,
: corporate chieftains, and celebrities to whet appetites and stir interest among
: the fat-wallet brigade. And Bentley pairs up with other luxe brands such as
: watchmaker Breitling, leaving GTs at the company's retail store in Las Vegas
: to woo high rollers. "You'll never see Bentley advertising during Monday Night
: Football," says David Coggins, Bentley's U.S. marketing chief.
: "THE ODOR OF IRRELEVANCE"
: The GT's fast start shows there's a market hungry for over-the-top luxury cars.
: You wouldn't know that, though, from Rolls-Royce and Maybach in the early going
: For the first 10 months of 2004, Bentley sold 4,200 Continental GTs, way beyond
: the 3,500 it expected for the full year. By contrast, Rolls and Maybach, which
: at twice the price insist they don't compete against the Bentley, will miss
: their 2004 targets of 1,000 cars by miles. Rolls may pick up when a
: convertible is launched, but suffers now from the debatable appeal of a nearly
: three-ton sedan seemingly designed around the tastes of oil sheikhs and aging
: dukes. It has also had to rebuild a global sales and supplier network from
: scratch since VW won those assets in the deal that split Rolls from Bentley.
: And despite Maybach's unique features, such as glass roof panels that tint at
: the push of a button, the posh sedan is struggling for attention. "Maybach has
: the odor of irrelevance, and it's not being talked about the right way," says
: independent marketing consultant Dennis Keene.
: Volkswagen Chairman Bernd Pischetsrieder, who ironically was head of BMW in
: 1998 when it snatched the Rolls-Royce name from VW, has to make VW's investment
: -- nearly $2 billion -- pay off by raising Bentley sales to 10,000 cars a year,
: up from 2,000 before the purchase. Given its new cachet, analysts say, Bentley
: may well hit that number in coming years as new models come to market. Next
: year it will launch a four-door sedan designed off the GT, and a convertible
: the year after. The company's older Arnage four-door, which competes head-to-
: head with Rolls and Maybach in the prestige "big car" segment, is already
: benefiting from the glow of the GT.
: A superluxury brand may need more exclusivity than the Continental GT provides;
: for that there is said to be a a brand-new $300,000-plus convertible in
: development. For now, though, Bentley is rebuilding the brand, very nicely,
: from the bottom up.
: By Gail Edmondson with David Welch in Paris
--
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