[blog] The Matsui Effect

[alwaysblue (Ti Amo)]

The Matsui Effect

Hideki Matsui’s departure to the Los Angeles Angels may mean fewer Japanese
reporters and Japanese fans at Yankee Stadium, and potentially fewer Japanese
companies willing to spend money to advertise there.

That’s because to many Japanese fans of Major League Baseball, the player is
more important than the team he plays on. This is particularly true of
Matsui, perhaps the most celebrated ballplayer in Japan.

Not only was he a star on the Yomiuri Giants and the Yankees, but he was also
the World Series most valuable player last month. The sight of thousands of
Americans screaming Matsui’s name as he rode in the Yankees’ victory parade
was a source of national pride in Japan.

The Japanese can take this stuff personally. Brian Cashman, the Yankees’
 general manager, offended many when he said after the World Series that
Matsui was “only” a designated hitter. That might have been an honest
assessment of Matsui’s fielding skills, but in the eyes of some Japanese, it
was also an insult to Matsui, said Robert Whiting, author of “You Gotta Have
Wa.”

Baseball fans in Japan will continue to follow Matsui, of course, no matter
where he plays. The Angels’ games are likely to be shown on Japanese
television more often, and Japanese travel agents are surely going to add
stops in Anaheim on their tour groups to Southern California.

Go Go Curry, a Japanese fast food restaurant in New York City opened by a
businessman from Matsui’s hometown, is considering whether to open another
shop in Los Angeles.

It may also mean more dollars for Major League Baseball if Japanese fans
discover a new team not in New York, Boston (which has Daisuke Matsuzaka) or
Seattle (with Ichiro Suzuki).

“It’s really too bad because fans of the Yankees have been increasing in
Japan,” said Yuki Hattori, who runs Dentsu Sports America, a division of the
Japanese advertising giant that controls the rights for M.L.B. games
broadcast in Japan. “But it might be good for the M.L.B. because Japanese
audiences will be exposed to a new team.”

Matsui’s move west also sets up a marquee showdown with his alter ego,
Suzuki. They will play each other at least 18 times next year because they
both play in the American League West, a potential boon for Japanese
broadcasters and sponsors.

Matsui and Suzuki are respectful foes, but polar opposites. Suzuki can be
mercurial and aloof, while Matsui has a disarming charm. Both have legendary
work ethics, but Suzuki has often played out of the spotlight in Kobe and
Seattle. Matsui has been a star in Tokyo and New York.

Matsui’s departure may mean little to the Yankees, who are stacked with
talent and money. But their halo in Japan may fade now that he’s left New
York, Whiting said.

source：http://bats.blogs.nytimes.com/2009/12/15/the-matsui-effect/#more-20515

失去Matsui對於洋基週邊經濟效益上來看，
真的損失不少～

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◆ From: 218.167.13.221
推 decorum:He will be missed.
推 nickyang:哪裡有提到損失不少-_- 不要亂下結論
→ nickyang:Matsui’s departure may mean little to the Yankees,
→ nickyang:who are stacked with talent and money. 損失不少?
→ alwaysblue:那是我的觀點...損失的是球迷... = =
→ alwaysblue:而且這邊作者提到省下的錢也只是指他的薪水.. 並沒有提
→ alwaysblue:到連帶失去的球迷支持與廣告收益之類的..
→ appshjkli:又沒差多少:P
→ appshjkli:松井最多再待個一年;之後還不是一樣要離開:P
→ alwaysblue:是這樣說沒錯.. 哈.. 終究是要離開的...
推 nickyang:作者沒有提到省下的錢-_- 而且有提到失去球迷的支持與廣
→ nickyang:告收益... 你真的有看懂嗎?
→ alwaysblue:你說的那句話也只是作者的解釋呀.. may mean little to
→ alwaysblue:the Yankees... 是may... 開頭都說了會少了球迷與廣告
→ alwaysblue:那我認為損失不少有哪裡不妥?? @@
推 nickyang:這整篇文義都沒有損失不少的意思，他第一段的陳述根本是
→ nickyang:輕描淡寫，提到收益增加也是以整個聯盟而言。
推 wang51:其實松井是去天使找阿布要賭債的 ^^"
推 freshbox7:阿布:松井哥 你也來啦!
推 a05260123:松井:阿布~你上次跟我借的謎片還沒還我
推 hhashoww:松井:我結婚了~~阿布願賭服輸~~我來討債了!!
推 findme:怎麼都沒有人注意到little這個字在文法中的意思?
推 iuunuu:紐約的go go curry我去吃過幾次, 店員都是穿松井的背號T
→ iuunuu:店裡面都是松井的剪報, 井川慶剛來紐約的時間, 店門口是
→ iuunuu:大大一張景井川跟松井的合照, 擺在店門口最顯眼的地方
→ iuunuu:後來井川慶被洋基放棄之後 那張大剪報就不見了XD
→ sneak       : 那我認為損失不少有哪裡 https://daxiv.com