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http://www.gamesindustry.biz/articles/ubisoft-s-rob-cooper
僅僅節錄兩段與 Wii 有關的段落
Q: With regards to the Wii, Ubisoft seems to be one of the few third-party
publishers seeing successful software sales. Is it hard convincing the
consumer there’s more to the machine that mini-games?
Rob Cooper: The success of the Wii is phenomenal in the UK. David Yarnton
(Nintendo’s UK MD) and his team there have done amazing work. With the
software itself, you’ve got to get the right sort of game. It’s not a
hardcore machine. As it’s a family-orientated machine it attracts a slightly
different consumer – someone who is price savvy, someone who doesn’t buy a
lot of software. The other issue is the amount of games on a disc. Wii
Sports, Wii Play have got ten games, so the Wii gamer sees value for money.
If you look at the software on the Wii, we’ve got to find ways of doing
better and doing more sales, because it’s hard to get the casual consumer
who has bought those two games and is happy with them. We’ve got to get them
to go out and buy more games, encourage them with new titles.
Q: You’re not concerned with the amount of shovel-ware making its way to the
Wii? You’re not worried about loosing shelf space or market share because
every publisher wants a piece of that pie?
Rob Cooper: We’ll always fight our corner. Our thought process is not to
bring games to the Wii that are on every other format, we tend to go more
exclusive with the Wii because that’s the only way to make sure you get the
right business out of it. Just adding the Wii sku to another seven or eight
formats doesn’t really sell any decent amount.
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Ｈｅ ｃｏｍｅｓ ａｎｄ ｇｏｅｓ ｌｉｋｅ ｔｈｅ ｗｉｎｄ，
ｓｗｅａｒｉｎｇ ａｌｌｅｇｉａｎｃｅ ｔｏ ｎｏ ｏｎｅ．
Ｈｉｄｄｅｎ ｂｅｈｉｎｄ ｈｉｓ ｗｉｎｔｒｙ ｇａｚｅ
ｌｉｅｓ ａ ｆａｃｅ ｋｎｏｗｎ ｔｏ ｎｏｎｅ ｗｈｏ ｌｉｖｅｓ．．．
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