[賣書] QUT Master of marketing textbooks

[ericweng (愛酷)]

賣以下四本Marketing 書,新舊程度反應在書價上.

AMN445 Strategic Marketing Managemen
- Dann, S., & Dann, S. (2007). Competitive marketing strategy.
N.S.W. : Pearson Education.
Price: $45


AMN400 Consumer Behaviour
- Assael, H., Pope, N., Brennan, L., & Voges, K. (2007).
Consumer Behaviour: First Asia-Pacific Edition. Milton:John Wiley & Sons
Price: $70

AMN442 Marketing Management
- Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.).
N.J.: Pearson/Prentice Hall.
Price: $70


IBN421 Marketing Internationally
- Fletcher, R., & Brown, L. (2008).
International Marketing- An Asia-Pacific Perspective (4th ed.).
N.S.W. : Pearson Education.
Price: $70

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推 gshingini:請問這是純的Marketing的課本嗎? IMC整合行銷能用嗎?
→ ericweng:AMN400及AMN442是 IMC必修及選修科目, 都能用喔 :)