徵求三本課本:
AMN401 INTEGRATED MARKETING COMMUNICATION
Belch, Belch, Kerr & Powell (2009). Advertising and Promotion - An Integrated
Marketing Communication Perspective. McGraw-Hill Australia Pty Ltd.
AMN445 STRATEGIC MARKETING MANAGEMENT
Walker, O. C., Gountas, J. I., Mavondo, F. T. & Mullins, J. W. (2009)
Marketing Strategy: A Decision-Focused Approach. McGraw Hil.
MGN444 BUSINESS IN AISA
Philippe, L. & Helmut, S. (2006). Strategies for Asia Pacific: Meeting New
Challenges, Basingstoke, Hants/New York: Palgrave Macmillian.
請有意的同學或學長姊來信聯絡，萬分感謝<(_ _)>
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 60.242.1.194