推 mayday90764:第七章是表特版的市場嗎 好誘人哦 09/13 23:53
※ 編輯: Jackliu2619 來自: 140.112.211.45 (09/14 00:40)
Dear all,
Someone had told me that she couldn't find each chapter's topic in Ariely's
book. I will put this book as a reference at 經研圖 tomorrow. And here are
the contents of this book:
INTRODUCTION: Lessons from Procrastination and Medical Side Effects
Part I THE UNEXPECTED WAYS WE DEFY LOGIC AT WORK
CHAPTER 1: Paying More for Less: Why Big Bonuses Don't Always Work
CHAPTER 2: The Meaning of Labor: What Legos Can Teach Us about the Joy of
Work
CHAPTER 3: The IKEA Effect: Why We Overvalue What We Make
CHAPTER 4: The Not-Invented-Here Bias: Why "My" Ideas Are Better than "Yours"
CHAPTER 5: The Case for Revenge: What Makes Us Seek Justice?
Part II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME
CHAPTER 6: On Adaptation: Why We Get Used to Things (but Not All Things, and
Not Always)
CHAPTER 7: Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
CHAPTER 8: When a Market Fails: An Example from Online Dating
CHAPTER 9: On Empathy and Emotion: Why We Respond to One Person Who Needs
Help but Not to Many
CHAPTER 10: The Long-Term Effects of Short-Term Emotions: Why We Shouldn't
Act on Our Negative Feelings
CHAPTER 11: Lessons from Our Irrationalities: Why We Need to Test Everything
And you can also visit Dan Ariely's website( http://danariely.com/the-books/ )
, there are a lot of useful materials for you.
TA Jack
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