Andy Roddick has been dumped by Reebok, and will reportedly sign a deal
worth approximately $5 million per year with French clothing manufacturer
Lacoste. Should make A-Rod a big hit at Roland Garros for the one or
two rounds he is around.
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Reebok ends endorsement deal with Roddick
Reebok International Ltd. on Friday dropped tennis star Andy Roddick of Austin
as a spokesman for its athletic shoes, apparel and accessories. However, a
deal with the Lacoste apparel brand may be in the wings.
In next week's issue, Street & Smith's SportsBusiness Journal reports Roddick
could sign a major endorsement contract with Lacoste as early as next week.
Tennis sources say the multiyear deal would pay Roddick about $5 million
annually, although other sources dispute those figures. At Lacoste, Roddick
would become "the centerpiece of its efforts to promote its brand" in the
United States, according to the SportsBusiness Journal.
The Reebok-Roddick relationship dates back to May 2000. But effective May 1,
Roddick no longer will endorse Reebok products.
"Throughout our relationship, Andy has always been a loyal ambassador for the
brand and has continuously proven himself to be a player capable of bringing
intense energy and excitement back into the sport of tennis, with a talent
and charisma to forever change the game," Reebok (NYSE: RBK), based in
Canton, Mass., says in a statement.
"As our contract came to a close, and after carefully considering what is in
the best interest of our business, Reebok has elected to not continue this
partnership."
A representative of Washington, D.C.-based SFX Sports Group Inc., which
manages Roddick's career, couldn't be reached for comment.
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