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終極版DVD套裝大合集聖誕節前問市
Sex and the City - HBO plans super-premium release
Posted by Gord Lacey
2/17/2005
David Bianculli at the New York Daily News has some very, very interesting news
for fans of Sex and the City. Here's the quote taken from the article:
Rhea said HBO is planning a "super-premium" set of "Sex and the City" to hit st
ores before Christmas.
"I think there is absolutely a super-premium collector's market," she said abou
t "Sex and the City."
Though all seasons have been released in separate installments, Rhea said the c
omplete collection, including additional content and DVD extras not available o
n the originals, is being developed with "an eye for the collector," including
new disc art and lavish packaging.
"It'll be kind of showpiece that you might want to own and preserve, and not us
e as your everyday set," Rhea said. "I guess it would be kind of like the good
china. Or the good shoes."
Gord's Editorial: Wait...hold on...HBO is putting together a super-premium coll
ector's set for a series that already carries an SRP of $339.92?? I think this
will either be a huge success for HBO, or a colossal failure. Here's why:
Sex and The City was HBO's first season set, released back in May, 2000. It's b
een available on DVD for nearly 5 years, giving people who like the show more t
han ample time to start buying it. They've also bundled the various seasons tog
ether, making it easy for someone to order all the currently released sets at o
ne time, though not with any special packaging. I have friends, all female, tha
t were excited to "finally" finish their Sex and the City collection when Seaso
n 6, Part 2 was released in December. They've already forked over a significant
amount of money to collect the series on DVD, and I doubt any of them will be
interested in buying a "super-premium" set.
This leads me to another issue; the cost of the new set. HBO simply can't win i
n this situation. If they price it too high then people that own the current se
ts won't justify spending the money, and won't buy it. If they price it too low
then people that own the current sets are upset because they've spent money co
llecting the sets, but now there's something better and cheaper than what they
own.
Movie-on-DVD buyers have faced the "Collector's Edition" upgrade choice for yea
rs, but this is fairly new for a TV-on-DVD. We've only seen a few instances of
upgraded TV show sets, but they've been a bit different from what HBO is propos
ing for Sex and the City. An obvious example is Star Trek (the original series)
, which was released in 2-episode-per-disc volumes starting back in 1999, and w
as recently re-issued as season sets complete with extras. So Paramount reconfi
gured their releases from single-volumes to season sets, and included extras. I
mage Entertainment did a similar thing with The Twilight Zone (original series)
; random episodes on individual volumes, replaced with the recent release of th
e first of a series of season sets. But the proposed Sex and the City premium s
et would replace an entire run of season box sets with a single boxed set, and
at significant cost.
If current owners of the series aren't likely to buy it, then who is? I called
Dave Lambert (TVShowsOnDVD's News Director) and we spoke about the Sex and the
City set for a few minutes, and he brought up a good point. TBS is airing rerun
s of the show, which are heavily edited for content, which could bring new fans
into the mix who didn't see it on cable. The new fans may be interested in see
ing the series as it originally aired, so they might look at buying the new pre
mium set when it's released. But will they be willing to drop hundreds of dolla
rs on the boxed set?
Many of us are collectors, and of course we want the biggest and best of anythi
ng that's released. But where do we draw the line? Are we willing to replace a
series that has cost us hundreds of dollars with a new set that costs more, jus
t so we can get some interviews and other bonus features we haven't seen yet? S
hould we start budgeting for the 2007 release of The Sopranos collectors set?
David's additional 2 Cents:
"It'll be kind of showpiece that you might want to own and preserve, and not us
e as your everyday set," Rhea said. "I guess it would be kind of like the good
china. Or the good shoes."
So HBO's plan isn't even to try to get fans to get it for the new extras (c'mon
, how often would you watch them?). The plan is to get people to buy it...just
for the sake of buying it. Just to have it as a "showpiece". Are TV-on-DVD fans
really into that level of "collectors' mentality"? I guess we'll find out! Sta
y tuned...
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