[情報] Los Spurs take the court during éne-bé-a

[alex40214 (alex)]

http://0rz.tw/2Enm1
The San Antonio Spurs will change their name to Los Spurs for two home games
later this month as part of the NBA's new Hispanic marketing program called é
ne-bé-a.

The campaign, much of it designed by San Antonio-based Bromley Communications
begins today when the Detroit Pistons play the New York Knicks, renamed Nueva
York for the initiative.

Fourteen more games are included in the Noche Latina celebrations through the
end of the month. Those games feature special telecasts and in-arena
festivities with Latin-tinged performances and contests.

Spurs home games March 10 against the Knicks and March 24 against the Los
Angeles Lakers are part of the celebration, along with a road game March 16
against the Miami Heat.


簡單說來就是為了配合NBA的針對西班牙裔的行銷活動
在3月10號、3月16、3月24（美國時間） 分別在家裡對上尼克、熱火與湖人的比賽中
隊名會改為:Los Spurs
http://0rz.tw/fpk9b<-球衣


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