推 ELLEHOMME:太拼了啦 你這樣子我們怎麼安心過年.... 02/21 07:48
→ libertycks:當除夕夜放鞭炮的時候 「年」就已經被趕走了 Q.Q 02/21 08:38
※ 編輯: libertycks 來自: 140.112.15.164 (02/21 08:39)
推 libertycks:帥阿!老王! 02/21 19:36
有篇文獻網路上找不到全文，只有需要付費(25USD)的網頁跟摘要，
想請過年有空的高手同學幫忙找，拜託哩～ 文獻資料如下：
期刊名-Innovation: Management, Policy & Practice
ISSN: 1447-9338
Volume: 6 | Issue: 3
Cover date: December 2004
Page(s): 416-429
篇名-Can Octopus Reach Out Its Tentacles To Sustain Growth? The Case Of Smart Card
Technology In Hong Kong
Authors: John Paynter and Patrick Law
Page start: 416
摘要
Keywords case study, smart card technology, Hong Kong users, future
applications, lessons
Abstract text
This paper explores and evaluates the use of Octopus smart card technology in
Hong Kong (HK).
Over 7.4 million cards have been sold and 7 million of these are active.
The study examines how transport and other sectors can enhance their services
through Octopus.
Six of the forty organisations using the Hong Kong Octopus card were
interviewed.
A convenience sample of 800 actual and potential Octopus customers was sent a
questionnaire.
Unprecedented growth in the use of smartcard devices had been recorded in
recent years.
They are expected to bring revolutionary changes to businesses, governments
and members of the society.
The implications from this study would therefore be useful for those
organisations that use or plan to adopt and implement the technology.
Results of the survey are discussed, including penetration rate, figures on
card ownership and usage,
failure rate, results from promotion schemes and loyalty programmes, success
factors, users' reliance on the system and areas of improvement.
The major reasons for not using the system are addressed. Findings obtained
from interview sessions were integrated in the discussion.
--
傳說金豬年~叫阿基的會變胖~
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.112.15.166