作者RonnieBrewer (Reverse Layup)
看板UTAH-JAZZ
標題Could Knicks land Kobe? Here's how to find out
時間Thu Jun 21 21:04:53 2007
Could Knicks land Kobe? Here's how to find out
Plainview JFK grad helps sell salary-cap program to NBA general managers
June 20, 2007, 11:47 AM EDT
Jim Baumbach
Only on Newsday.com
One day toward the end
Scott Layden's disastrous tenure as the Knicks general
manager, two of his most trusted assistants had a little fun at their boss'
expense.
According to a person who was privy to that conversation, here's essentially
how it went doww.
"Did you know Layden uses RealGM.com to come up with trades?"
(Laughter)
"I can't believe a general manager of an NBA team uses the same Web site fans
use to make up trades."
(More laughter)
Yes, it's funny that Layden used the same fan Web site as you and I to see if
the trades he dreamt up would work under the salary cap. Go ahead and laugh,
but not too hard now. In this one instance, believe it or not, Layden was
actually ahead of his time. Well, somewhat.
As many as 14 general managers this season will be using RealGM.com to come
up with trade ideas that fit under the salary cap. But there's a catch.
Unlike Layden, these GMs are not using the same program as fans do.
RealGM.com, a popular basketball Web site that was founded in 2000 and
has
only four full-time employees, actually produces a software program
specifically for NBA teams that helps them produce trade ideas. It costs
teams about $30,000 per year, and chief operating officer Todd Essman (who
grew up in Plainview) said currently nine teams have already signed up for
next season. They could land another five.
Essman wouldn't name the teams, citing how sensitive some teams can be when
it comes to their front-office machinations. But he said when they first came
up with the idea in 2003 and went around the league trying to sell it, the
Indiana Pacers and senior vice president David Morway were especially helpful.
The patent-pending program is called
"Trade Builder," and it differs from the
"Trade Checker" program that is available to everyone on their Web site in
that this program actually comes up with every potential trades for a single
player.
So you can bet every team that uses this Trade Builder program has been
searching for all the possible matches under the salary cap with the name,
Kobe Bryant.
"If you're looking to trade for Kobe Bryant, any team in the league could
plug in Bryant and then see exactly who they can trade to receive him,"
Essman, 34, said.
"It will essentially give you every combination and every
possible way that you can make the trade work. It does all the searching,
which Trade Checker doesn't do.
"Trade builder will build your trade, and it essentially automates all the
combinations and taking into account every little nuance of the salary cap,
every rule."
That's the key here, the salary cap ramifications.
Ever since the NBA ended their lockout in 1999 by reaching a drastically
different collective bargaining agreement, the face of trades have changed
incredibly. The rules stipulate that any team over the cap (which basically
is every team) can only make a trade if the total salaries of the players
changing teams match.
So the days of fans coming up trades simply by looking at the teams' rosters
and judging their needs are gone. That's why RealGM.com became such a
success; its Trade Checker program allows fans to enter a trade into the
program and see if it works under the salary cap.
Essman said the revenue they generate from NBA teams pales in comparison to
the money they make in advertising from their Web site. But of course for
four big basketball fans, the fun is working alongside NBA teams, taking
calls from executives, visiting the team offices and sometimes even sitting
courtside at a game.
A 1990 graduate of Plainview JFK and a self-described "very big Knicks fan,"
Essman called his place in the NBA world "surreal."
Imagine how he'll feel if their program could help the Knicks land Kobe.
Email: jim.baumbach@newsday.com
http://www.newsday.com/sports/ny-spjim0620,0,1537969.column
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