Fw: [情報] GTA5產值超越最賣座電影阿凡達

[thisisnobody (nobody)]

※ [本文轉錄自 PlayStation 看板 #1QokOhGa ]

作者: thisisnobody (nobody) 看板: PlayStation
標題: [情報] GTA5產值超越最賣座電影阿凡達
時間: Mon Apr  9 12:03:52 2018

This violent videogame has made more money than any movie ever

Published: Apr 8, 2018 11:53 a.m. ET
https://tinyurl.com/y97q32d7


* GTAV超屌長賣 持續收益 所創造的經濟規模超越任何單一媒體title
  包括史上最賣座的電影 阿凡達 (更不用說超越COD了)

*60億的經濟規模超屌 Take-Two Interactive Inc.賺翻了

*電玩產業前途無可限量 可能超越電影業 (Hollywood)


‘Grand Theft Auto V’ has brought in $6 billion, more than any other single
media title in history, and continues to sell

“Grand Theft Auto V” has been criticized for depicting torture, deploying
heavily sexual scenes, using racially offensive terms and a misogynistic
portrayal of women.

It is also the most financially successful media title of all time.

Since it’s launch in 2013, “GTA V” has sold 90 million units, putting its
total haul for publisher Take-Two Interactive Inc. TTWO, -4.06%  in the
neighborhood of $6 billion—far above the success of blockbuster movies like
“Star Wars” or “Gone With The Wind,” which both collected more than $3
billion, adjusted for inflation. Even taking into account DVD and streaming
sales would not put the biggest movie blockbusters in GTA V’s neighborhood,
said Cowen analyst Doug Creutz, estimating those sales might add up to $1
billion to the films’ totals.

“I think it’s a wild outlier,” Creutz told MarketWatch in a phone
interview. “I think maybe with the exception something Nintendo has made—
Mario Brothers—but aside from that there’s never been a console game that’
s sold so many units.”

While the Mario franchise has sold more units in total, no single Mario game
has come close to collecting $6 billion on its own. GTA V stands alone
largely because of the title’s continued longevity: It continues to bring in
hundreds of millions in revenue more than four years after its launch,
finishing 2017 as the sixth best-selling videogame in the U.S., according to
NPD Group data.


GTA V sales are so impressive over such a long period of time that when
asked, Needham & Co. videogame analyst Laura Martin said she literally didn’
t believe that a title originally launched in 2013 could sustain that level
of success into 2018. Martin does not cover Take-Two, but does cover
competitors Activision Blizzard Inc. ATVI, -2.96%  and Electronic Arts Inc.
EA, -2.37% which employ a strategy similar to Nintendo’s with Mario: Crank
out new titles based on the property to get more money.

“The companies I cover have a new update every year or two, at the longest,
often with a big expansion pack,” she said in a telephone interview, adding
that companies should be investing in titles every year within existing
franchises.

By comparison to making films and other media, videogames are a lucrative and
profitable industry, in part because the medium itself lends itself to a
data-heavy approach in terms of what is and is not working to boost profits.
In 2017, consumers spent $36 billion on videogames, up 15% from the year
earlier, according to NPD Group data. Box office sales improved 3% globally
to a record total of almost $40 billion, though domestic returns declined and
prompted questions about cinema chains and film-production companies.

“Videogames are a much better business than [movie] studios,” said KeyBanc
analyst Evan Wingren in a phone interview. “Games in general have the
enviable position that their content is interactive, which allows them to
make data-driven insights and adjust games and business models that benefits
players and the company.”

Investors appear to understand the potential for a massive windfall and sent
Take-Two stock up 65% in the past year, as the S&P 500 index SPX, -2.19%
 rose 13%. Rivals have benefited as well: Activision Blizzard climbed 33% and
Electronic Arts shares rose 13% in the past year.

Whether there is a kind of secret sauce in “GTA V” and its colossal success
that Take-Two can replicate in the future is an open question. The release
timing benefited, to some extent, by the fact that the publisher released it
two generations of gaming console—potentially selling duplicate copies, but
also benefiting from two separate audiences. “There’s been some double
dipping,” Creutz said.


Take-Two declined to make executives available for this article.


“GTA V” is a very good game, according to critics and players. The gaming
press gave the title strong reviews, despite the game initially lacking
multiplayer component. Since its launch, developers at Rockstar Games—the
Take-Two unit responsible for making the game—have taken pains to improve
its flaws but also manufacture an enormous amount of additional interactive
material.

“It’s a high-fidelity game that looks very good,” Wingren said. “Fidelity
can only go so far, it comes down to content that they’ve created such as
the vast world people can continually reinvest in. People create characters
that become their second lives at times.”

The online world of “GTA V” also creates a model, says Wingren, where as
people spend real money on online components, it allows Rockstar to reinvest
resources into developing more content, which in turn fuels more spending by
players. “It fuels this virtuous cycle.”

That world is also violent and rife with what critics call racially offensive
language and sexual content that is misogyny toward women, among other
things. The series has been dogged by controversy since it’s launch and the
latest iteration of the game was no different: there is a grisly torture
sequence, the game has a high body count (to put it mildly), it’s possible
to kidnap and murder sex workers and people use footage from the game—and
others—to harass women on the internet.

Yet despite the controversial aspects, the game is wildly successful.

Don’t miss: EA will time ‘Anthem’ launch to please investors, not gamers
Its success leaves the looming and perhaps uncomfortable question for
investors and Take-Two executives of whether the publisher is going to
replicate the massive success “GTA V” has enjoyed. The company hasn’t
formally announced a sequel which could potentially build on the audience of
about 90 million, and declined to provide an update when MarketWatch asked.

Creutz says the possibility exists that upcoming titles such as the
fall-slated “Red Dead Redemption 2” may be equally valuable, but it is
remote.

--
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※ 文章網址: https://www.ptt.cc/bbs/PlayStation/M.1523246635.A.424.html
推 s425247: 鯊魚卡刷起來
推 OROCHI97: 這猛到我覺得他們都可以自己出一台主機了
推 chean0507: 完了gta6不知道要多久才出
推 jajepound: 做出一個怪物了
推 Xreay: 神game
→ jerrykuo0518: 看成超屌長
→ evermpeg2: 再來就等RDRO?
推 roea68roea68: GTA6要變成鯊魚卡遊戲了嗎==
推 antony0310: GTA 6傳聞現在已經在製作，可能2022會出
推 morgankhs: R星出產 神作保證
推 NYPD319198: 幹....我有生之年有辦法玩到GTA6嗎....
→ NYPD319198: 2022年PS5pro都出了吧XDD
推 Agent5566: GTA5再戰十年！
推 goldman0204: GTA6大概還要等十年 GTAV可以打十年
推 vans24: 突然想起這款其實是PS3末期的遊戲，居然到次世代末期還在
推 qqq60710: GTA好玩程度真的可怕 每過一段時間就會開來殺個人 這才
→ qqq60710: 是真正在玩遊戲啊
→ vans24: 賣，超猛...
推 qqq60710: 這種還會想開來玩的遊戲又不會有空虛感只有他了
推 freeblade: 這世代主機要成為沒有新GTA可玩的主機了 PS3還能有兩款
推 yoseii: 沒關係可以玩 RDR2
推 bamm: 單機跟線上都賺翻，結果單機都不更新了
推 qaz630210: 至少丟個單機DLC給大家解饞吧...
推 dos32408: 不出dlc根本清流:)
推 aggressorX: GTA六無望XDD
推 chocoboex: 這才是模擬人生
推 morgankhs: 過一段時間又會開來殺人+1 這遊戲真的很屌
推 slainshadow: 只有28.65%的玩家完成最終任務幹嘛做新章節（誤
推 hitsukix: 不出dlc就賺成這樣，出了還得了
→ blue1204: 什麼好萊烏，我只知道好麥烏啦XDDD
推 dog990999: 鯊魚卡賣的很好
推 supereva: gta5光是當年初版 優化就很恐怖了 可以在ps3 xbox360做
→ supereva: 出那種畫面和流暢度
→ e04su3no: PS4八成玩不到GTAVI了
推 GodJob: online很多新內容沒有刷鯊魚卡或長時間農都玩不起
推 miayao417: 在歐洲常駐月銷售前五的噁心遊戲
推 lolwtfnow: 優化真的猛
推 FantasyNova: 18禁遊戲但小孩不會學壞的經典作
→ aggressorX: 下一代該搞VR了吧
→ blue1204: 搞VR就看見一堆人整天去嫖妓跟脫衣酒吧了
推 zerosaviour: 沒看錯的話，累計已賣9000萬套
推 NovaWolf: 不喜歡現在這樣的模式 重心都放在線上模式
推 vito530: FFXV大概就是想學gtav吧...
推 linfon00: 十年磨一劍 一劍用十年
推 honestyer: R星出產 我都照單全收 下款高峰 RDR2
→ mb670821501: 每次看到噓說不出劇情DLC的都很想搖頭
→ mb670821501: 完成單機最終任務的玩家才幾%而已？當然只會出線上
→ mb670821501: 阿，況且有在更新已經是創舉了還奢求單機更新
→ mb670821501: 會不會太貪心了點？
推 ayubabbit: Source: VGChartz.（笑
→ ayubabbit: 不過這篇有沒有忘了wow之類的存在？
推 tomzakeru: 說貪心是過頭了啦,只是希望有單機DLC,不算過分吧
→ tomzakeru: 當然他就是不出,只能乾瞪眼QQ
推 ayubabbit: 啊 有人說了。快打2跟wow都是10b等級
→ ayubabbit: 6b的gta5還要努力兩年
推 KYLAT: 這下GTA VI要等到2023年了
推 willix83: 好奇到底都是誰在買 哈哈
推 tomzakeru: 特價便宜又沒還沒買的就會買了吧
→ tomzakeru: 我比較好奇鯊魚卡的產值占幾%
→ eipduolc: GTA5真的很威，只有R社能超越R社
推 bamm: 出單機dlc叫貪心？知不知道當初也是R星自己說過會出的
→ bamm: 結果線上賺翻了才取消單機資料片，單機玩家就不是玩家膩？
推 KeAem: 最會做遊戲的公司==
推 SapphireNoah: 這是一次買斷的遊戲 真的有這麼多新玩家買GTAV？
推 demon314: 鎖一下就有了
推 MiyaKami: 鎖一下就有
推 widec: 真的超屌
推 llwopp: 遊戲完成度高就能大賣
※ 編輯: thisisnobody (59.124.139.141), 04/09/2018 13:54:56
→ tomzakeru: 鎖一下就有XDD
推 bon362: 我也貢獻一片PS3的
→ sunlockfire: 我貢獻一片PS3數位 玩大概1個多小時就關了 不合胃口
→ faelone: 最強自由度的遊戲，不EY
→ blowchina: 為什麼一定要玩完單機最終任務才能想要劇情dlc?不能有
→ blowchina: 人喜歡系統但不喜歡原劇情嗎？？
推 sunlockfire: 當然不行 廠商給你什麼就要吃什麼 廠商不給的你不能
→ sunlockfire: 要 不然就是貪心或要求太多
推 kaoh08: RDR2確定會出online鯊魚卡模式了 T2自己在財報會上講的
→ kaoh08: 開發會延期也是因為這個
推 liusim: 我PS3 PS4都買了Q.Q GTA真的很猛 其實模組開發下去什麼都
→ liusim: 能玩……
推 cat05joy: GTA5敗在我先玩ONLINE直到被外掛打暴 單機都沒玩 慘
推 kaoh08: tomzakeru大 鯊魚卡去年佔Take-Two利潤的60%
推 Askalaphos: 神神神神神級 GAME
→ Askalaphos: 連電影產業也望塵莫及QQ
推 bypassfyc: 我買了 PS3 PS4 Steam 三套..
推 silencedance: 幹你媽的GTAV到底要不要下榜?我要玩GTA6啦!!!
→ silencedance: 我ps3 ps4 steam全部買一輪了 乾!!
推 detective14r: 奇怪賣這麼好 上去連線一堆活動都沒人啊
※ 發信站: 批踢踢實業坊(ptt.cc)
※ 轉錄者: thisisnobody (59.124.139.141), 04/09/2018 14:25:56