推 aerith0530:偉哉 黃瑜婷 05/14 23:32
1.一個公司之Core Competence(核心能力)應具備哪三個要素 15%
1.Provide potential access to a wide variety of markets
2.Make a siginificant contribution to the perceived customer benefits
of the end product.
3.Be difficult for competitors to imitate.
2.依據Michael Porter教授之研究,作為市場之第一先驅者(First Mover)
可以有哪些好處(Advantage)與壞處(Dis-advantage)請分別寫出 25%
Advantages:
1.Developing a leadership reputation with customers/users.
2.Preempting an attractive market position.
3.Creating switching cost for customers/users.
4.Accessing effective distribution channels first.
5.Locking in key suppliers.
6.Defining industry standards.
7.Establishing barriers to imitation(e.g., patents)
8.Reaping early profits.
Disadvantages:
1.Incurring pioneering costs that benefit followers as well.
2.Experiencing the greatest demand uncertainty.
3.Having to cope with changing customer/user needs.
4.Making irreversible specific capital investments.
5.Experiencing technological discontinuities.
6.Having to cope with unexpected low-cost imitation.
3.請畫出Determinants of Technology Strategy(技術策略決定因子圖)15%
p39 exhibit 2
4.請以圖表示出Michael Porter教授之產業競爭之五股作用力 15%
1.新加入者的威脅
2.購買者（客戶）的議價力量
3.取代品（或服務）的威脅
4.供應商的議價力量
5.現有競爭者的對抗態勢
5.請寫出Generic Technology(通用技術)之定義並舉例說明 10%
tech can be developing and exploiting it in countless products for
many different industries
6.請列出產品在市場被接受所需具備的七個要素
(Seven Dimensions of Product Acceptability) 20%
1.功能表現
2.取得成本
3.使用便利性
4.操作成本
5.可靠度
6.可用性
7.相容性
by 黃瑜婷
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