作者Mjolnyr (Francis Jan)
看板bicycle
標題Re: [分享] Eddy Merckx
時間Fri Jan 9 11:20:28 2009
: 推 kyo8027:壯哥出現之前的車神阿(拜 01/09 08:50
: → kyo8027:嚴格來說他本來可拿六次環法冠軍,但是有次被路人扁... 01/09 08:51
: → kyo8027:擁有跟自己名字相同的自行車品牌,據說退休後有嗑藥紀錄 01/09 08:53
不過，Eddy Merckx 這個品牌已經不再由他本人主導了。
http://www.cyclingnews.com/tech.php?id=/tech/2008/news/10-24
Merckx sells the family business
Eddy Merckx will sell the shares of his eponymous bicycle manufacturing
company and retire, Sportwereld.be reported Friday. The famous cycling
great started the small factory upon his retirement in 1980, and wishes
to step out of the daily grind of business. With son Axel in Canada about
to embark on running Lance Armstrong's developmental team, Merckx senior
will sell the majority shares in the business to Sobradis, a Belgian
holding company.
"If you've built something yourself, it's always painful to say goodbye
to it. But I had no other choice," Merckx said, "because I do not have a
successor who can take over the plant."
"I've played with the idea of doing something quieter," he continued.
"I've been working since I was 17 - first as a cyclist, then in 1980 in
the bicycle factory. The daily management gradually began to weigh on me."
Merckx said that the future of the plant and the staff was central in his
decision to sell the majority stake to Sobradis. He will, however, retain
his minority shares and remain active in the business as an advisor to the
new CEO, Pieter Vansynghel and COO Sven Goeminne.
According to Merckx distributor Gita Sporting Goods, the change of owner-
ship should be wholly transparent as far as the market is concerned and,
if anything, the public brand awareness may even increase.
"[Eddy's] still going to be involved in the company and he expected it
to move forward with little change to the end consumer," said Gita market-
ing director Sandy Nicholls. "He seemed to think the new company was going
to increase the marketing."
大概就是說：對於管理公司有倦意、下一代又不可能立即 (他兒子 Axel 在加拿大
的 Lance Armstrong 培訓車隊任職) 就繼承這份事業；為了顧及員工的生計，遂
決定將大部分的股份賣給比利時的 Sobradis 公司。他本人仍然持有少數股份，並且
擔任顧問職。
(從經銷公司的行銷主任意見來看，似乎也透露著 Merckx 這個品牌有著行銷策略不佳
的問題。)
--
- Mjolnyr -
Hamarr, helga ve veita ok hindra alla illska.
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 61.71.81.91
推 rubenxaus:他兒子不是退休了 01/09 11:29
多謝指正....我漏看了前面一段話；原文已更正。
※ 編輯: Mjolnyr 來自: 61.71.81.91 (01/09 11:35)
→ heyhay:很多老廠牌好像都會走上這條路 OTL 01/09 12:36
→ TNTKK:這是不是電子海灣某些年份車架特高的一個原因 = =? 01/10 10:16
→ heyhay:某些年份跟他的做工還有量還有操刀者比較有關係 01/10 11:21
→ heyhay:好像買古董都會這樣～XD 01/10 11:21