輔大大傳所94學年度上學期
林麗雲老師
課程名稱：廣電制度與文化生產
課程目標：
探討主要的廣電體制與生產模式。特別自1990年以來，各國基於文化經濟邏
輯，為振興影視產業，而進行變革。本課程即探討在此變革中，廣電制度、
生產模式與關係，與勞動條件的轉型。本課程並討論台灣的發展型態。從反
思國外的經驗與國內的情況，希望能對健全的廣電體制，提出建議。
評分（滿分120）
一、 課堂：
每週課堂輪流導讀，請不要全譯，而是摘要出重點。 30
次週同學交心得，可針對當週全部讀物，或針對一篇。交4次即可 20
二，轉化學術作品於媒體（如傳學鬥、破報、南方），2000字即可，交兩次ref.1.3 20
三，期末作業：
口頭及書面(50)11/03確定，12/22口頭報告，01/05交，需符合學術論文的精
神與格式。 50
課程進度：
09/22 課程介紹與交流
09/29 一，廣電制度與生產模式（一）：1980年代之前的主要制度
1.1 Ellis, J. (2004). Television production. In A. C. Robert
and A. Hill (Eds.), The Television Studies Reader
(pp.275-292).London: Routledge.
1.2 Ouellette, L. and J. Lewis (2000). Moving beyond the "Vast
Wasteland": cultural policy and television in the
United States.Television New Media,1,93-113.
1.3 劉昌德（2004）。〈媒體公共化之路長且遠：從三○年代美國公共廣播抗
爭史看當前的台灣公共化運動〉。《媒體改造論壇》。
http://twmedia.org/
10/06 二，廣電制度與生產模式（二）：1980年代之前的主要制度
2.1 Harrison, J.L. and L. M.Woods (2001). Defining European public
service broadcasting. European Journal of Communication,
16,477-504.
2.2 張時健（2005）。〈台灣節目製作業商品化歷程分析：一個批判傳播政治經
濟學的分析。2005年中華傳播學會論文。台北：台灣大學。
2.3 陳明輝（2003）。《我國無線電視產業的政治經濟分析》。交通大學文化與
社會研究所碩士論文。
10/13 三，文化經濟邏輯的興起：1990年代
3.1 Garnham, N. (1987). Concepts of culture: public policy and the cultural
industries. Cultural Studies, 1:1, 23-37.
3.2 Scott, A.J.(1999). The cultural economy: geography and the creative
field. Media, Culture Society,21,807-817.
3.3 Pratt, A.C. (2004). The cultural economy: A call for spatialized
“Production of Culture” Perspectives. International
Journal of Cultural Studies, 7,117-128.
3.4 Pratt, A. C. (2004). Creative Clusters: Towards the governance of
the creative industries production system? Media
International Australia Incorporating Culture and
Policy, 112,
10/20 四，廣電政策變革：廣電產業作為文化創意產業
4.1 Deakin, S. and S. Pratten (1999). Reinventing the market? competition
and regulatory change in broadcasting. Journal of Law
and Society, 26:3, 323.
4.2 Deakin, S., A. Lourenco and S. Pratten (2003). Competition and
capabilities in British television production.
(draft version).
4.2 Lowe, G.F. and A. Alm(1997). Public service broadcasting as cultural
industry: Value transformation in the Finnish
market-place. European Journal of Communication,
12:169-191.
10/27 五，產製模式：類市場模式
5.1 Barrowclough, D. (1998). Public television quasi-markets in New Zealand
and the UK. In W. Bartlett, J. A. Roberts & J. L.
Grand (Eds.), A revolution in social policy:
quasi-market reforms in the 1990s (pp. 257-273).
Bristol: The Policy Press.
5.2 Le Grand, J. (2001, April). The quasi-market experiments in public
service delivery: did they work? Paper presented at
Pontingnano Conference.
5.3 Cunningham, S. et, al. (2004). Financing Creative I in Developing
Countries. Brisbane: Creative Industries Research and
Applications Centre, QUT.
* 林麗雲與王靖婷（2005）。〈紐西蘭電視公共化下產製關係的轉變〉。國立中正大學
傳播學系暨電訊傳播研究所2005年數位傳播國際學術研討會。
2005年11月。
11/03 六，產製部門的網絡化
6.1 Scott, A. J. (2004). The other Hollywood: the organizational and
geographic bases of television-program production.
Media Culture Society, 26, 183-205.
6.2 Windeler, A. and J. Sydow. (2001). Project networks and changing
industry practices – Collaborative content production
in the German television industry. Organization Studies,
22:6, 1035-1060.
6.3 Blair,H.(2003). Winning and losing in flexible labour markets: The
formation and operation of networks of interdependence
in the UK film industry,Sociology,37,677-694.
11/10 七，產製關係
7.1 Pratt, A. C. (1997). The cultural industries production system:
a case study of employment change in Britain, 1984-91.
Environment and Planning, A:29:11, 1953-1974.
7.2 Baumann, A. (2002). Informal labour market governance: the case of
the British and German media production industries.
Work, Employment and Society, 16:1, 27-47.
7.3 Ursell, G. (2000). Television production: issues of exploitation,
commodification and subjectivity in UK television
labour markets. Media Culture Society, 22, 805-825.
11/17 八，勞動條件 提案討論
8.1 Dex, S., Willis J., PatersonＲ. and Sheppard, E.（2000）. Freelance
Workers and Contract Uncertainty: The effects of
Contractual Changes in the Television Industry.
Work Employment Society. 14: 283-305.
8.2 Paterson, R. (2001). Work histories in television. Media Culture Society,
23: 495 - 520.
8.3 Blair,H.（2001）. You're only as good as your last Job': the labour
process and Labour market in the British film industry.
Work Employment Society, 15: 149 - 169.
11/24 九，製作過程（一）
9-1 Ytrenerg,E.(2002). Continuity in environments: The evolution of basic
practices and dilemmas in Nordic television scheduling.
European Journal of Communication, 17,283-304.
9-2 Ytrenerg,E.(2004). Formatting participation within broadcast media
production, Media Culture Society, 26: 677 - 692.
9-3 Mauws, M.K.(2000). But is it art? Decision making and discursive
resources in the field of cultural production.
Journal of Applied Behavioral Science, Jun 2000;
36, 229 - 244.
12/01 十，製作過程（二）
10.1 Born, G.(2003). Strategy, positioning and projection in digital
Television: Channel four and the commercialization
of public service Broadcasting in the UK, Media Culture
Society,25,774-799.
本地個案討論或演講
12/01；12/08 十一，節目型態與文化意義（請交作業二）
11.1 Curtin,M.(2003). Media capital: Towards the study of spatial flows,
International Journal of Cultural Studies,6, 202-228.
11.2 Kim, M.(2004). Cultural proximity and the type of Korean Television
Programs in Asian Market. 6th World Media Economics
Conference, HEC Montreal, Montreal, Canada.
11.3 Tzanelli,R.(2004). Constructing the ‘cinematic tourist’:
the ‘sign industry’ of the Lord of the rings.
Tourist Studies,4,21-42.
11.4 Havens, T. (2002). “It’s still a white world out there”:
the interplay of culture and economics in international
television trade. Critical Studies in Media Communication
, 19:4.
12/15 演講：澳洲的文化經濟與廣電政策，王菲菲（澳洲雪梨科技大學博士，
公視研究員）（暫定）
(p.s.後改為「無線電視數位化：電視政策之衝擊、產業文化之變革」，程宗明，
政大新聞所博士，公視研究員)
講題大綱與ppt簡報檔可參閱以下網址:
http://www.wretch.cc/blog/attemborough&article_id=3882693
12/22 期末提案口頭報告（一）
12/29 期末提案口頭報告（二）
01/05 交期末報告
01/12 個別討論報告
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「所謂歷史，並不是在過去就完全結束了，它將種下日後的種子，終於有一天
開花結果」-----楊威利 《銀河英雄傳說外傳》
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