學年學期 95學年第1學期
課程名稱 全球化與傳播理論
開課單位 國傳碩一
授課教師 專任 副教授 孫式文
學分數 3.0 修別 必修 人數限制 20
課程目標
The objective of this course is to familiarize students with
various perspectives on the developments and consequences of
global communication and to enhance students’ ability to
analyze the ongoing process of globalization.
課程大綱
Course materials cover a range of topics, including the
emergence of global communication and transnational media,
the patterns in international news, entertainment, and
advertising, and the hopeful and threatening views of the
process of globalization.
上課進度
Week 1 Sep.15 Introduction
Introduction to each other, course, NCCU library databases
(Lexis-Nexis, ProQuest, OCLC etc.), and NCCU E-learning website.
Week 2 Sep.22 Dimensions of Globalization
GCTST preface & Ch.1 “Global Communication”
GCTST Ch2. Development Research Traditions and Global Communication”
Week 3 Sep. 29 Research on Global Communication
Shome, Raka (2006). “Interdisciplinary research and globalization.”
The Communication review, 9:1-39.
Boyd-Barrett (2006). Cyberspace, globalization and empire. Global
Media and Communication. 2(1);21-41.
Week 4 Oct. 6 Mid-Autumn Festival
Week 5 Oct. 13 Transnational Media
GCTST Ch. 3 “American Multimedia Giants”
GCTST Ch. 4 “Non-U.S. Stakeholder of Global Communication Systems”
Week 6 Oct. 20 Global Technologies
GIE Ch1. “Introduction: The Internet Has Borders”
GCTST Ch11. “The Medium: Global Technologies and Organization”
GCTST Ch12. “The Internet: The New Frontier”
Week 7 Oct. 27 Global News
GCTST Ch7. “The Role of Global News Agencies”
GCTST Ch 6. “CNN: International Role, Impact, and Global Competitors”
Gilboa, Eytan (2005). “The CNN Effect: The Search for a Communication
Theory of International Relations” Political Communication, 22:27-44.
Week 8 & 9 Nov. 3 & 10 Developing Group Project’s Outline
Week 10 Nov. 17 Global Entertainment
GEMCAI Ch.1 “The world of Television”
GEMCAI Ch. 2 “The Transnationals”
GCTST Ch. 5 :Global Issues, Music and MTV”
Virtual Tour Report
Week 11 Nov. 24 Week of Cross-university Communication
Week 12 Dec. 1 Global Entertainment
GEMCAI Ch.13 “The Olympics”
GEMCAI Ch.14 “A World of “Millionaires”: Global, Local, and “Glocal”
TV Game Shows”
GCTST Ch. 9 “ The Role of Global Advertising”
Virtual Tour Report
Week 13 Dec. 8 Global Entertainment
Waisbord, S. (2004). McTV: Understanding the Global Popularity of
Television Formats. Television & New Media, 5(4):359-383.
Wang, G. and Yeh, M. Y. (2005). Globalization and Hybridization in
Cultural Products. International Journal of Cultural Studies, 8(2):175-193.
Virtual Tour Report
Week 14 Dec. 15 Global Audience
Morley, D. (2006) Unanswered Questions in Audience Research.
The Communication Review, 9:101-121.
Atkinson, J.(2005). Conceptualizing Global justice Audiences of
Alternative Media: the Need for Power and Ideology in performance
Paradigms of Audience Research. The Communication Review, 8:137-157.
Virtual Tour Report
Week 15 Dec. 22 Challenges and Opportunities in Globalizing Communication
GCTST Ch.13 “Summary and Conclusions”
Virtual Tour Report
Week 16 & 17 Dec. 29 & Jan 5 Group project Presentation
教學方式
lectures and discussion
教學助理工作項目
課程要求/評分標準
1.Attendance and Participation (30 points)
Students work in small groups (2-3 students per group) to complete the
following assignments.
‧Virtual Tour Report (15 points): Each group is required to visit one
website of international organization or global research institute
listed on pages 4-5 of this syllabus. Each group will be scheduled
and given 15 to 20 minutes in class for making a report of your
virtual visit. The report should include a brief introduction of the
main purposes, features, activities, and researches of the organization
or institute and must be posited on NCCU e-learning website one day
prior class report.
‧Class Presentation and discussion (15 points): Each group is responsible
for one weekly topic. Class presentation and discussion should include a
brief summary and synthesis of the main points of the assigned readings
for the week, insights or ideas that the readings provoked for you, and
at least three questions that the readings raised for you. You should try
to engage the class during presentation and discussion. Outline of class
presentation and discussion must be posted on NCCU e-learning website
one day prior to the class meeting.
2.Group Project (50 points)
Students work in small groups (2-3 students per group) to conduct an
in-depth analysis of any issue of globalization and communication, or
develop an original research paper oriented toward observations of how
the world has changed as a result of the global communication process.
Websites of databases listed on pages 5-7 of this syllabus may be useful
for conducting your group project.
ꄊEWeek 8 and 9 ( Nov. 11 and 13) will be devoted to the presentation and
discussion of the outline of group project. Each group has to turn in a
project outline one day before the class meeting. (15 points)
‧Week 16 and 17 ( Dec. 29 and Jan.5) will be devoted to the presentation
and discussion of the final draft of group project. (20 points)
‧Group project final draft will be due on Jan.12. (15 points)
3. Peer Evaluation (20 points)
At the end of the semester, you will complete a peer evaluation for each
member of your group, assessing each person’s contributions to the group
collaboration.
參考書目
1.McPhail L.Thomas (2005) Global Communication: Theories, Stakeholders,
and Trends (2nd ed). Blackwell Publishing. (GCTST).
2.Cooper-Chen, Anne. (2005). Global Entertainment Media: Content, Audiences
, Issues. Lawrence Erlbaum Associates. (GEMCAI)
3.Kogut, Bruce. (2003). The Global Internet Economy. The MIT Press(GIE)
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