Fall 2006
Communication Theories
Graduate School of Journalism
Dr. Bonnie Peng
Office: Communication Building 412(Tel/Fax: 2938-7212;
e-mail: ypeng@nccu.edu.tw)
Office hours: Monday to Friday morning or by appointment
Suggested Texts
Katherine Miller(2002) Communication Theories: Perspectives, Processes, and
Contexts, McGraw-Hill Companies, Inc.
Dunwoody, Sharon, Lee Becker, Douglas McLeod and Gerald Kosicki (2005)
The Evolution of Key Mass Communication Concepts, Hampton Press, Inc.
References
Bergers, Charles R. & Steven H. Chaffee (1987) Handbook of Communication
Science, Sage Publications, Inc.
Crowley, David & David Mitchell (1994) Communication Theory Today, Polity
Press
Curran, James & Michael Gurevitch (2000) Mass Media and Society, 3rd edition,
Oxford University Press
Dickinson, Roger, Ramaswami Harindranath, and Olga Linne (1998) Approaches to
Audiences: A Reader, London: Arnold
Griffin, Em(2003) A First Look at Communication Theory, 5th edition,
McGraw-Hill, Inc.
Littlejohn, Stephen W. (1995) Theories of Human Communication, 5th edition,
Wadsworth
Jensen, Klaus B. (2002) A Handbook of Media and Communication Research:
Qualitative and Quantitative Methodologies (ed.), Routledge
McQuail, Denis (2005) Mass Communication Theory: An Introduction, Sage, Inc.
Salwen, Michael B. & Don W. Stacks (1996) An Integrated Approach to
Communication Theory and Research, Lawrence Erlbaum Associates, Publishers
Grading
Class participation and discussion 30%
exam 30%
final paper 40%
Requirements
1. For the assigned readings, please finish reading and summarizing the major
purposes, main concerns, arguments, methods, findings, etc. within five pages.
2. Please turn in your summary before 6:00pm one day before the class.
3. For the final paper, at least six English journal articles have to be read
and synthesized to get the major arguments of your research study.
Schedule
Sept.13 Introduction
Reading: 趙雅麗 (2005)]認識的困境與結構：傳播學門之自我認同的病理學還原
探索）《新聞學研究》，84:119-162
李金銓、黃煜（2004） （中國傳媒研究、學術風格及其他），《新聞學研究》，81:193
Sept. 22 History
Delia, Jesse G. (1987) "Communication Research: A History," in Berger &
Chaffee(ed). Handbook of Communication Science, Ch. 2
Also refer: Wahl-Jorgensen (2004) "How not to found a field: New Evidence on
the Origins of Mass Communication Research," Journal of Communication, Vol.
54, No.3, pp.547-564
Sept. 29 Concepts and theories; Positive and post-positive perspectives
Miller, Chapters 1-3
Read: Jack McLeod and Zhongdang Pan (2005) Concept Explication and Theory
Construction, in Dunwoody, Sharon, Lee Becker, Douglas McLeod and Gerald
Kosicki (ed.) The Evolution of Key Mass Communication Concepts, Hampton
Press, Inc. Ch.2
Oct. 6 Holiday: Moon Festival
Oct. 13 Mass Communication Research
Kamhawi, Rasha and David Weaver (2003) "Mass Communication Research Trends
from 1980-1999," Journalism & Mass Communication Quarterly, Vol. 80:1, p. 7-27
Rubin, Alan and Paul Haridakis (2001) "Mass Communication Research at the
Dawn of the 21st Century," in William B. Gudykunst (ed) Communication
Yearbook, 24, pp.73-98
Bryant, Jennings and Dorina Miron (2004) "Theory and Research in Mass
Communication," Journal of Communication, Vol. 54:4,662-704
Chang, Tsan-kuo and Zixue Tai (2005) "Mass Communication Research and the
Invisible College Revisited: The Changing Landscape and Emerging Fronts in
Journalism-Related Studies," Journalism and Mass Communication Quarterly,
Vol. 82 (3):672-694
Oct. 20 Interpretive perspectives
Miller, Ch. 4-5
Klaus B. Jensen (2002) "Humanities in media and communication research,"
A Handbook of Media and Communication Research: Qualitative and Quantitative
Methodologies (ed.), Routledge, Ch. 2
Debra Spitulnik (2006) Intersections between Anthropology and Media Studies:
From Ethnography and Comparison to Mediation and Critical Theory, paper
presented at the Annual Conference of International Communication
Association, Dresden, Germany
Oct. 27 News Studies (I)
Timothy Cook (2006) The News Media as a Political Institution:
Looking Backward and Looking Forward, Political Communication, Vol. 23:159-171
Hardt, Hanno (2000) "Conflicts of Interest: Newsworkers, Media, and Patronage
Journalism," in Howard Tumber (ed) Media Power, Professionals and Policies,
London: Routledge, pp. 209-224
Cameron, Glen T. , Lynne M. Sallot & Patricia A. Curtin (1997) "Public
Relations and the Production of News: A Critical Review and Theoretical
Framework," in Brant R. Burleson (ed.) Communication Yearbook, 20, pp.111-155
Nov. 3 News studies (II)
Zhongdang Pan and Gerald Kosicki (2005) Framing and the Understanding
of Citizenship, in Timothy Cook (2006) The News Media as a Political
Institution: Looking Backward and Looking Forward, Political Communication,
Vol. 23:159-171
Nip, Joyce (2006) "Exploring the Second Phase of Public Journalism,"
Journalism Studies, Vol. 7(2): 212-225
Nichols, Sandra, et al (2006) "Examining the Effects of Public
Journalism on Civic Society from 1994-2002: Organizational Factors, Project
Features, Story Frames, and Citizen Engagement," Journalism and Mass
Communication Quarterly, Vol. 83(1):77-100
Turn in proposal including the title, research questions, and
bibliographies
Nov. 10 Discuss the final proposal with the instructor
Nov. 17 Agenda setting
Stefaan Walgrave & Peter Van Aelst (2006) The Contingency of the
Mass Media's Political Agenda Setting Power: Toward A Preliminary Theory,"
Journal Of Communication, 56:88-109
Monica Postelnicu, et al. (2006) Agenda-Setting Effects Among Elite
Newspapers and Elite Political Blogs, paper presented at the Annual
Conference of International Communication Association, Dresden, Germany
Hester, Joe Bob and Rhonda Gibson (2003) "The Economy and
second-level Agenda Setting: A Time-Series Analysis of Economic News and
Public Opinion about the Economy," Journalism and Mass Communication
Quarterly, Vol. 80, No.1, p.73-90
Golan, G. (2006). Inter-Media Agenda Setting and Global News
Coverage: Assessing the influence of the News York Times on three network
television evening new programs. Journalism Studies, Vol. 7(2), 323-333.
Nov. 24 No class
Dec. 1 Cultivation
Amir Hetsroni & Riva Tukachinsky (2006) Television-World Estimates,
Real-World estimates, and Television Viewing: A New Scheme for Cultivation,
Journal Of Communication, Vol. 56:133-156
Terri Ann Bailey (2006) Cultural Studies and Cultivation Theory:
Points of Convergence, paper presented at the Annual Conference of
International Communication Association, Dresden, Germany
Morgan, Michael & Janees Shanakan (1997) "Two Decades of Cultivation
Research: An Approach and Meta-Analysis," in Brant R. Burleson (ed.)
Communication Yearbook, 20, pp. 1-46.
Gross, Kimberly and Sean Aday (2003) "The Scary World in Your Living room and
Neighborhood: Using Local Broadcast News, Neighborhood Crime Rates, and
Personal Experience to Test Agenda Setting and Cultivation," Journal of
Communication, Vol.53,No.3, pp.411-426
Dec. 8 Uses and Gratifications
Ruggiero, Thomas E.(Win,2000) "Uses and Gratifications Theory in the
21st Century," Mass Communication & Society, Vol., 3.No.1, pp.3-38.
Sohn, Youngju (2006) Internet and uses and gratifications research:
Opportunities, challenges and new research agendas, paper presented at the
Annual conference of Association for Education in Journalism and
Mass Communication, San Francisco
Dec. 15 Audience Research
Morley, David (2006) "Unanswered Questions in Audience Research,"
The Communication Review, Vol. 9(2): 101-122
Barker, Martin (2006) "I Have Seen the Future and It Is Not Here Yet
…or, On Being Ambitious for Audience Research," The Communication Review,
Vol. 9(2):123-142
Eriksson, Goran (2006) "Rethinking the Rethinking: The Problem of
generality in Qualitative Media Audience research," Nordicom Review, Vol. 27
(1):31-44
Dec.22 Computer mediated communication (I)
Walther, J. B. (1996) Computer-mediated communication: impersonal,
interpersonal, and hyperpersonal interaction, Communication Research, Vol.
23, 3-43
Kiousis, Spiro (2002) "Interactivity: a concept explication," New Media &
Society, Vol. 4(3):355-383
Henderson, Samantha, Michael Gilding (2004) "I've never clicked this much
with anyone in my life': trust and hyperpersonal communication in online
friendships," New Media & Society, Vol. 6(4), 487-506
Kerr, Aphra, Julian Kucklich and Pat Brereton (2006) "New Media-New
Pleasures?" International Journal of Cultural Studies, Vol. 9(1):63-82
Dec.29 On-Line journalism
Cassidy, William P. (2005) Variations on a Theme: The Professional Role
Conceptions of Print and Online Newspaper Journalists, Journalism and Mass
Communication Quarterly, Vol. 82(2), 264
Singer, Jane (2003) "Who are these guys? The online challenge to the notion
of journalistic professionalism," Journalism, Vol. 4(2):139-163
Jan. 5 last class
Jan. 12 Final Exam
Jan. 25 turn in final paper
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