[email protected],研究室301,分機:32563)
課程宗旨
在新媒介科技匯流的時代,老媒體與新媒體,在地媒體與跨國、虛擬媒體,被動接收與自
主生產閱聽人…,重新架接了我們的閱聽人經驗。閱聽人被今日的媒介網絡再媒介化
(remediate),我們又要如何架接過去的閱聽人理論,來解釋一波波方興未艾的媒介閱聽
/消費/生產的新經驗?本課程主要引介結合不同理論觀點的閱聽人研究取徑,拓展我們
對閱聽人的可能研究想像外,也希望能協助同學發展可能的研究問題與方向。
上課方式
每週閱讀指定文獻,於課堂參與討論。每位同學須輪值選定主題,提供書面資料或ppt檔
案,進行報告與提出討論問題。非當週報告之同學,亦須於課前閱讀必讀材料,作為參與
討論之依據。
作 業
1.期中考後一週,需繳交閱聽人相關研究proposal,3000字。
(包含:研究動機、研究問題、簡要文獻回顧)
2.於期末進行口頭報告,並繳交完整報告一份,5000~8000字。
注意事項
出 缺 席:曠課超過三次者,扣總分30分。
作業繳交:按規定時間繳交各項作業,晚一天扣該項成績10%、以此累計。
作業內容:抄襲、或拿其他課堂報告充數之作業,成績以零分計。
評分方式
課堂導讀 30
課堂參與 10
期末報告 60
總計 100
課程大綱(進度與內容依實際狀況或再調整)
週別 日期 課程主題與內容
一 9/18 課程介紹、議題討論
二 9/25 中秋放假
三 10/02 重塑閱聽人樣貌
*Abercrombie,N. & Longhurst,B.(1998).Forms of the audience (ch2). In
Audiences: A Sociological Theory of Performance and Imagination,pp.39-76.
London: Sage.
*Tapscott,D. &Willams,A.D.著,王怡文譯(2007)。〈生產性消費者〉,《維基經濟學》
,頁176-208。台北:商智文化。
Jenkins,H.(2006). Introduction. In Convergence Culture: Where Old and New
Media Collide, pp.1-24. NY & London: New York University Press.
Livingstone,S.(1999). New media, new audiences? New Media &
Society,1(1):59-66.
四 10/09 閱聽人研究典範的移轉
*Abercrombie,N. & Longhurst,B.(1998).Changing audiences; changing paradigms
of research(ch1). In Audiences: A Sociological Theory of Performance and
Imagination,pp.3-37. London: Sage.
*Morley,D.(1989). Changing Paradigms in Audience Studies, in E. Seiter et
al.(Eds.), Remote Control, pp.16-43. London: Routledge.(有中譯:曾旭正譯(1992)
。〈轉變中的閱聽眾研究範型〉,《島嶼邊緣》,1(4):49-75).
Ang,I.(1996). On the Politics of Emiprical Audience Research. Living Room
Wars: Rethinking Media Audiecnes for a Postmodern World,pp.35-52. London:
Routledge.
*補充資料:Taylor,L. & Willis,A.(1999) 。《大眾傳播媒體新論》(Media Studies:
Texts, Institutions and Audiences),第12~14章,簡妙如等譯。台北:韋伯。
五 10/16 新階段、新方法
*Alasuutari,P.(1999). Introduction: Three phases of reception studies. In P.
Alasuutari(ed.), Rethinking The Media Audience, pp.1-21. London: Sage.
*Abercrombie,N. & Longhurst,B.(1998).The spectacle/performance paradigm:
Methods, issues and theories (ch6). In Audiences: A Sociological Theory of
Performance and Imagination,pp.159-179. London: Sage.
Morley,D.(1998).’To Boldly Go…’ The ‘Third Generation’ of Reception
Studies(ch10). In Audiences: A Sociological Theory of Performance and
Imagination,pp.195-205. London: Sage.
Bird,S.E.(2003).Media ethnography: An interdisciplinary future. (ch7). The
Audience in Everyday Life: Living in a Media World,pp.164-191. NY & London:
Routledge.
六 10/23 迷
*Lewis,L.A.(1992).The Adoring Audience: Fan Culture and Popular Media.
London: Routledge.(待指定)
*Abercrombie,N. & Longhurst,B.(1998).Fans and enthusiasts (ch5). In
Audiences: A Sociological Theory of Performance and Imagination,pp.121-157.
London: Sage.
Gray,J.(2003). New audiences, new textualites: Anti-fans and non-fans.
International Journal of Cultural Studies, 6(1)64-81.
Hills,M.(2002). Fan cultures between consumerism and ‘resistance’.In Fan
Cultures, pp.27-45.London: Routledgd.
Rehead,S.(1997). Post-Fandom and the Millennial Blues :The Transformation of
Soccer Culture. NY & London: Routledge.
七 10/30 女性閱聽人
*van Zoonen([1994]2001)。〈ch7性別與媒介接收〉、〈ch8研究方法〉,《女性主義媒
介研究》,張錦華、劉容玫譯。台北:遠流。
*楊芳枝(1997)。〈流行文化裡的性別〉,於黃淑玲、游美惠編《性別向度與台灣社會》
,頁91-110。台北:巨流。
*Cumberland,S.(2003). Private uses of cyberspace: Women, desire and fan
culture, In D.Thorburn & H. Jenkins(eds.), Rethinking Media Change: The
Aesthetics of Transition, pp.261-279.Cambridge, MA: The MIT Press.
Ang,I.(1985). Dallas: Between reality and fiction. In Watching Dallas: Soap
Opera and the Melodramatic Imagination,pp13-50.. London & NY: Routledge.
Hobson,D.(2004)。〈ch6.普遍模式〉、〈ch7.肥皂劇的文化史及觀眾〉,《肥皂劇》,
葉欣怡、林俊甫、王雅瑩譯,頁315-410。台北:揚智。
八 11/06 奇觀/展演閱聽人
*Mulvey,L.([1975]2003). Visual Pleasure and Narrative Cinema. In W.Brooker
and D. Jermyn(Eds.), The Audiences Studies Reader, pp.133-142. London:
Routledge.
*Abercrombie,N. & Longhurst,B.(1998).Spectacle and Narcissism (ch3). In
Audiences: A Sociological Theory of Performance and Imagination,pp.77-98.
London: Sage.
*Abercrombie,N. & Longhurst,B.(1998).Imagination and resources (ch4). In
Audiences: A Sociological Theory of Performance and Imagination,pp.99-120.
London: Sage.
張玉佩(2004)。〈閱聽人概念的探索:從網路經驗出發〉,《中華傳播學刊》,5: 37-71
。
九 11/13 商品閱聽人 [期中考週]
*陳志賢(2005)。〈商業電視是樁既剝削又歧視的生意?電視商品閱聽人的生產與家庭論
述〉,《新聞學研究》,83 :167-210。
Meehan,E.(1993). Commodity Audience, Actual Audience : The Blindspot Debate. (
顧玉珍譯,1995,商品閱聽人與真正的閱聽人,當代,114 :18-31)
*Meehan,E.(1991). ‘Holy Commodity Fetish, Batman ‘ : The political Economy
of a Commercials Intertext. In E. R. Pearson, & W.Uricchio(Eds.), The Many
Lives of The Batman, pp.47-65.NY : Routledge.
補充資料:Jhally, S. (1987).【馮建三 譯(1992),《廣告的符碼》】「譯者導論」、
第3章。
十 11/20 全球化閱聽人
*魏玓(1999)。〈全球化脈胳下的閱聽人研究〉,《新聞學研究》,60:93-114。
*Ang,I.(1996). Cultural studies, media reception and the transnational media
system. In Living Room Wars: Rethinking Media Audiences for a Postmodern
World, pp.133-149. London & NY: Routledgd.
*李明璁(2003)。〈這裡想像,那裡實踐:日刻場景之旅與台灣年輕人的跨文化認同〉,
《媒介擬想》,2:42-73。
Mori Yoshitaka (2005) “Culture=Politics: the emergence of new cultural forms
of protest in the age of freeter.” Inter-Asia Cultural Studies 6(1): 17-29.
繳交期中報告(proposal)3000字
十一 11/27 再媒介閱聽人理論(1):科技再媒介閱聽人
*Bolter,J.D. & Grusin,R.(2003). Remediation: Understanding New Media.
Cambridge,M.A.: The MIT Press.(ch15 The Remediated Self, ch16 The Virtual
Self, ch17 The Networked Self, pp.230-265)
*Jimroglou, K.M. (1999). A camera with a view: JenniCAM, visual
representation, and cyborg subjectivity. Information, Communication &
Society, 2 (4): 439-453.
Rath,C.(1989). Live television and its audiences: Challenges of media
reality. In Serter, et al (eds.), Remote Control, pp.79-95. London: Routledge.
十二 12/04 再媒介閱聽人理論(2):新部落主義/後次文化
*Maffesoli,M.(1996). Tribalism. In The Time of the Tribes: The Decline of
Individualism in Mass Society(trans. D.Smith), pp.72-103 . London:Sage.
*Bennett,A.([2001]2004)。《流行音樂的文化》(Cultures of Popular Music),孫憶南
譯。台北:書林。(ch6.饒舌與嘻哈文化、ch8.當代舞曲與舞廳文化)
Bennett,A. & Kahn-Harris, K.(2004).Introduction(ch1), In After subculture:
Critical Studies in Contemporary Youth Culture,pp.1-18. NY: Palgrave
Macmillan.
簡妙如(2007)。〈我只是覺得主流文化軟弱無力──《次文化之後》的文化政治〉,《新
聞學研究》,91:177-185。
十三 12/11 再媒介閱聽人理論(3):閱聽人政治經濟學
*Meehan,E.R.(2000). Leisure or Labor ? Fan Ethnography and Political Economy.
In E.Hagen & J. Wasko(Eds.), Consuming Audience ? Production and Reception in
Media Reasearch, pp.71-92. NJ : Hampton Press.
*Magder,T.(2004). The End of TV 101: Reality programs, and the new business
of Television. In S. Murray & L. Ouellette(eds.), Reality TV: Remaking
Television Culture, pp.137-156. NY & London: New York University Press.
Fürsich,E.(2003). Between credibility and commodification: Nonfiction
entertainment as a global media genre. International Journal of Cultural
Studies, 6(2):131-153.
十四 12/18 再媒介閱聽人理論(4):媒介匯融時代的閱聽人
*Brooker,W. & Jermyn, D.(2003). Conclusion: Overflow and audience. In In
W.Brooker and D. Jermyn(Eds.), The Audiences Studies Reader, pp.322-3342.
London: Routledge.
*Jenkins,H.(2006). Spoiling Survivor: The Anatomy of a Knowledge Community.
In Convergence Culture: Where Old and New Media Collide, pp.25-58. NY &
London: New York University Press.
*Jenkins,H.(2006). Introduction. In Convergence Culture: Where Old and New
Media Collide, pp.1-24. NY & London: New York University Press.=
Hu,K.(2005). The power of circulation: digital technologies and the online
Chinese fans of Japanese TV drama. Inter-Asia Cultural Studies, 6(2):171-186.
Chang Woo-Young(2005). Online civic participation, and political empowerment:
Online media and public opinion formation in Korea. Media, Culture & Society,
27(6):925-935.
十五 12/25 研究案例:真人實境節目(Reality TV)
*Andrejevic,M.(2002). The Kinder, gentler gaze of Big Brother: Reality TV in
the era of digital capitalism. New Media and Society. 4(2): 251-270.
*Jenkins,H.(2006).Buying into American Idol. In Convergence Culture: Where
Old and New Media Collide, pp.59-92. NY & London: New York University
Press.(Ch3)
Hill,A.(2005). Performance and authenticity. Reality TV: Audiences and
popular factual television, pp.57-78. London: Routledge.
Priest,P.J.(1996). ‘Gilt by association’: Talk show participants’
televisually enhanced status and self-esteem. In D.Grodin & T.R.
Lindlof(eds.), Constructing the Self in an Mediated World, pp.68-83. London:
Sage.
十六1/01 元旦放假
十七 1/08 期末作業口頭報告
十八 1/15 期末考週:繳交期末作業
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◆ From: 140.123.201.152
閱聽人研究(Audience Research)
───再媒介閱聽人audience in/through remediation───
2007,Autumn
授課時地:二14:10~17:00;社科院316
授課教師:簡妙如(