[閒聊] 09-10 球會商品銷售排行榜

[Nodick (123)]

為方便球衣板板友閱讀，以下文章為節錄及筆者略改，完整文章請點底部連結
(還找不到陸聞，期待強者幫忙翻譯)

Top 10

1.  Real Madrid   (Adidas)
2.  Barcelona     (NIKE)
3.  Liverpool     (Adidas)
4.  Bayern Munich     (Adidas)
5.  Olympic Marseilles   (Adidas)
6.  Manchester United     (NIKE)
7.  AC Milan      (Adidas)
8.  Internazionale Milan  (NIKE)
9.  Olympic Lyon  (Adidas)
10. Fenerbahce    (Adidas)

Leagues (Merchaidising and licensing income in the five key European
         football leagues. in mill.EUR)

1. Liga BBVA (西甲)               190.1                               
2. Barclays Primier League (英超) 167.5                           
3. Bundesliga  (德甲)             129.7                      
4. Serie A TIM (義甲)              76.9               
5. Lige 1  (法甲)                  66.6             


  Liga BBVA  西甲

Real Madrid & Barcelona's one-two at the top means that Spain's Primera Divisi
ón clocks an annual revenue of over €190m, with the two old enemies making up
over 80% of La Liga's merchandising revenue.
Whilst 2010 was a bumper year for Spanish football, with a successful World Cup
win and the likes of Mesuet Özil and David Villa signing up to play for the ‘
big two', it's likely the international appeal of stars like Cristiano 
Ronaldo and Lionel Messi are the main factor behind such a massive amount of
cash being spent on football shirts.


  Barclays Primier League  英超

Only two English clubs make the top ten, with Liverpool's famously fanatical
support keeping the Anfield Club inside the top three. Whilst Liverpool haven't
found success in the last 18 months, they have taken huge strides forward in
their merchandising tactics, even offering customised football boots with the
club's famous badge on.


  Serie A TIM  義甲

The Italian league of Serie A will be rocked by this report, as with the likes
of AC Milan, Inter, Juventus and Roma they host some of the World's most
marketable clubs. Though, Italy also suffers from one of the worst rates of
counterfeit shirt purchases – which Nike are trying to remedy in their own way.


Brands

The humble football shirt is the top-selling piece of football merchandise in
Europe – 13.7 million replica shirts were sold across the world in the 2009/10
season.
The two sports equipment giants, adidas and Nike, enjoyed a combined market
share of approximately 83%, whilst the remaining 34 kit manufacturers including
Umbro, Joma, Reebok and Puma across the ten leagues sold a mere 2.3 million
jerseys in total (17%).

Whilst we're talking about huge sums of money being injected into the league
through merchandise like shirts, football boots, scarves, balls and even mugs –
this still only amounts to an average of 7.3% of the league’s total revenue,
with factors like TV Rights and Ticket Sales contributing to the other 92.3%.

http://www.footy-boots.com/real-madrid-barcelona-merchandise-15462/

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◆ From: 122.116.188.78
※ 編輯: Nodick          來自: 122.116.188.78       (02/24 16:10)
推 cdyaman:有馬賽卻沒車車@@
→ Nodick:其實我比較意外是沒有Arsenal...............
推 tel5149:連Fenerbahce銷售量都贏Chelsea了...
推 h3po3:槍手的球衣每年都差不多 可是利記的球衣就設計的很漂亮
→ h3po3:光今年的利記 我就有兩件 真的很漂亮~
推 Magiclwf:由銷售量可以看出A社球衣普遍比N社好看...
推 indolentcat:私心認為切爾東換了愛跌倒後..就沒以前的好看
推 Robben:N社主要輸在變化太少  不像A社很敢玩
推 IronChef:西超果然有西超的玩法
推 philjane:我認為是A社在設計上呈現的質感提升很有效果 像是隊徽
推 tom27751989:車車黑橘客場不錯看阿~
推 DrFrogo:利物普今年球衣上有菱格紋 讚
推 skyzain:ARSENAL的話，國外小學生不是不用穿制服嗎 XDDD
推 WhiteWinter:嗯，格菱紋一開始看圖覺得很奇怪，實物是越看越漂亮。
→ WhiteWinter:槍手上賽季的明明不錯，為什麼接下來還要五褔國中（囧
推 yl1234:五福國中XDDDDDDDDD
→ Nodick:這篇文章所指不只是球衣啦 球會相關商品都包含在內
→ Nodick:對照#1CYQzhwn裡最後一段，可以發現利物浦真的是非常會銷售
→ Nodick:球隊相關商品的一隻球會。
推 littleb0426:車路士球衣賣得沒其他豪門好該不會是因為胸前贊助商吧
推 yamete:樓上中肯!
→ stonecold127:樓樓上想太多 純粹是去年的版型太囧...........
→ Magiclwf:看到三爽真的很難讓人下手XD
推 WhiteWinter:三爽贊助到什麼時候啊？打算等換掉就馬上敗。
推 wudanny:我也是在等三爽換掉的那天...
→ Nodick:原本三星是贊助到2010，但延長到2013了......
推 Robben:上面中肯 因為三爽我以我都沒穿出去
推 Tatsuhiko:還好我買的兩件切爾西都沒有燙散送
推 keeprockboy:是高雄那間五福嗎???