轉載一篇由中正傳播系羅世宏老師捎來的消息
美國電視新聞未經揭露資訊進行某種置入性行銷，在媒改運動的施壓與研究追查
之下，FCC被迫正式對此調查與處理。FCC已放話，這77家涉嫌犯規的電視台，
六十天內要給合理交代，若調查屬實，可能罰款或撤照。FCC加油！
對照台灣NCC，我們同樣也要給予NCC壓力與鼓勵，大家也加油～！
以下英文原文可參見本網址
http://www.cbsnews.com/stories/2006/08/16/national/main1900602.shtml
The Federal Communications Commission has mailed letters to the owners of
77 television stations inquiring about their use of video news releases
, a type of programming critics refer to as "fake news." Video news releases
are packaged news stories that usually employ actors to portray reporters
who are paid by commercial or government groups. The letters were sparked
by allegations that television stations have been airing the videos as part
of their news programs without telling viewers who paid for them.
FCC Commissioner Jonathan Adelstein said Tuesday the letters ask station
managers for information regarding agreements between the stations and the
creators of the news releases. The FCC also asked whether there was any
"consideration" given to the stations in return for airing the material.
"You can't tell any more the difference between what's propaganda and what's
news," Adelstein said. The probe was sparked by a study of newsroom use
of material provided by public relations firms. The study, entitled "Fake
TV News: Widespread and Undisclosed," was compiled by the Center for Media
and Democracy, a Madison, Wis.-based nonprofit organization that monitors
the public relations industry. When stations air video news releases, they
are required to disclose to viewers "the nature, source and sponsorship of
the material that they are viewing," according to the FCC. The rules were
prompted by payola scandals of the past, in which broadcasters accepted
money from companies to hype their products without labeling the effort as
advertising. Diane Farsetta, senior researcher with the Center for Media and
Democracy and co-author of the study, said that did not appear to be the
case in the study but that "the main reason is economy. These are free
stories that are given to stations that are continually under-resourced."
Farsetta said despite the publicity, stations are continuing to air releases
without disclosure. Stations that received the letters have been given 60
days to respond. If the FCC decides they have violated the rules, punishment
could include fines or license revocation.
cMMVI, The Associated Press.
All Rights Reserved. This material may not be published, broadcast,
rewritten, or redistributed.
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