[情報] 從市場行銷看ＡＩ- Kris和Adam

[jftsai (射門。得分。歐冠)]

http://tinyurl.com/p4zv64

我偏心, 我認同Marketer的看法,Adam的可塑性比較强! 至於"爭議",
娛樂圈不就是要爭議!要話題!



Marketers weigh in on cachet of 'American Idol' finalists
By Theresa Howard, USA TODAY


NEW YORK — Arkansas native Kris Allen took the American Idol title, but
marketing experts say Adam Lambert has the edge in selling.
The all-American Allen may be too forgettable to help pitch products, while
Lambert's edgy appearance makes him one to remember.


"He's glitter and glam rock," says Patrick O'Neill, an executive creative
director at ad agency TBWA/Chiat/Day in Los Angeles. "Putting him in something
would get twice as much attention as Kris Allen. I was relieved that Adam
didn't win, because now he really has a chance of legitimacy."


Lambert's on-stage presence and persona make him well-suited for promoting
sunglasses, spirits and fashion. Allen could pitch blue jeans and beer but
might be too vanilla, marketers say. That level of comfort might land Allen
more endorsements — but not ones that stand out.


"If a marketer jumps on Adam for the right product and right audience, he will
be more successful. Adam has a point of view," says Nick Bishop, CEO of ad
agency DDB West. "He has the ability to deliver a message that's more credible
because he really strikes a chord."


As Idol history has shown, it's not always the winner who strikes a chord.
Kelly Clarkson, Carrie Underwood and Jordin Sparks stand out as household
names. But Chris Daughtry and Jennifer Hudson have become as big, or bigger,
stars without winning — or making the finals.


"Adam may have the potential to take off sooner and quicker because he didn't
win," says Elizabeth O'Neill, senior vice president of marketing and business
development for The Beanstalk Group, a marketing consulting firm. "There are
probably certain restrictions to what you can do as the winner."


Lambert's other plus: the ability to change looks and sounds. "He's like a
chameleon. He can adapt," says Ryan Schinman, president of Platinum Rye
entertainment, which pairs up brands and endorsers.


"He's a little more controversial," Schinman says. "But at the end of the day,
this is a guy who is going to deliver in the world of endorsements and
appearances."


Not all ad experts agree. Lambert may not work for many brands, says Ryan Fey,
a partner at marketing and entertainment firm Omelet. Allen is "America's
sweetheart. … Adam has a very specific style that will be niche, not mass."

--
※ 發信站: 批踢踢實業坊(ptt.cc) 
◆ From: 118.168.30.8
推 gjiove:所以我們不會看到當當賣家樂氏玉米片嗎？
→ gjiove:但是我可以想像可愛的克克，一邊和卡通老虎吃著早餐
推 gjiove:一邊傻傻地笑著，嘴角還有乳白的牛奶（咦咦咦咦咦咦咦？）
→ abear1:丹丹也很適合~~~~
推 alibuda007:克克的確比較適合當"美國甜心"尤其在全家觀賞時段
→ alibuda007:當當是美國妖姬啊 換成丹當對決就要丹丹當甜心了XD
推 dreampursuit:甜心丹...呃
推 nopeeking:確定不是豬油嗎XD
推 gjiove:丹丹後來有瘦下來走粗獷路線喔～
→ gjiove:丹丹的嘴角應該是乳白的…啤酒沫（咦咦咦咦咦咦咦咦咦？）
推 nopeeking:沒刮鬍子不等於瘦下來唷  XDD
推 dreampursuit:n大真的好不喜歡丹丹(我好像沒資格說話...XD)
推 nopeeking:因為現在要避免批評兩位idol XD 剛好我又不喜歡枸杞所以
→ nopeeking:非常順風車般的鞭。XD
→ nopeeking:之前澳男淘汰的時候我也是一點聲音也沒出XDDD
→ nopeeking:反正大家反應激烈，我正好就默默站旁邊這樣XD
推 gjiove:我覺得丹丹有瘦下來耶…而且就算這季開始時的奶油風
→ gjiove:丹丹的身材也不算胖，我覺得像魯本才是胖
推 shyshyly:樓上人很好
推 saugun:丹丹是壯不是胖
推 alibuda007:剛剛福斯自己的TMZ節目一開始的片段 就有這節目工作人
→ alibuda007:員在聊...How many guys vote for Kris...?
→ alibuda007:大概認定這節目都是女生才會投克克XD
推 ladyluck:丹丹：I'm not fat. I'm big bone.
推 gjiove:好吧，也許是我尺度太寬（羞）
推 thenone:好人丹是不胖啊，他看起來沒有超過標準身體質量指數;P
→ gogoSammy:丹丹其實不胖……
推 alibuda007:丹丹只是有點肉...
推 gjiove:我連捆工都覺得不錯了…（樂）肉肉抱起來才舒服
推 gogoSammy:捆工很好啊!!  愚粉狀態……