Antik Denim
When French-born Angelenos Philippe Naouri and Alexandre
Caugant launched Antik, they chose to buck the trend in
raw, plain denim with their destructed, heavily embroidered
designs. It worked—the company expects to sell $30 million
in jeans in 2005, only its second year in existence. All
production is done stateside, which parallels the French
expat duo's Americana aesthetic.
當法裔的Angelenos Philippe Naouri以及Alexandre Caugant
推出"Antik",他們選擇對抗牛仔褲的設計潮流.他們在樸素的單寧
布上製造破舊效果,繡上風格強烈的花紋.這樣的策略果然奏效,Antik
預計在2005年售出三千萬美金的牛仔褲,這還只是這個品牌創立的第二
個年頭.相較於法裔雙人組的美學風格,Antik所有的產品都於美國
本土製造,
Wear These If: You think understatement is overrated
Signature Detail: Intricate, all-over embroidery
Founded: 2004
Based in: Los Angeles
Find Them: Barneys New York, Saks Fifth Avenue, Neiman Marcus, Atrium
Price: $250+
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