[情報] LiteOn將退出消費性零售市場

[lightwings (L)]

資料來源CDRinfo
http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=18773

Friday, October 27, 2006
Lite-On Clarifies ODD Business Discontinuation Reports

--------------------------------------------------------------------------------

Lite-On IT clarified today that is will not stop producing DVD and CD
burners, although it will discontinue the company?s current projects related
to standalone DVD recorders.

LiteOn felt that it should release this announcement following some reports
published yesterday online. According to LiteOn, stories indicating that
Lite-On was exiting the consumer ODD business with its own brand "have lead
to an unfortunate misinterpretation of facts."

"We have to admit that retailer business is a big contributor to a negative
profit of the DVD recorder Business Unit in Lite-On IT Corp, especially in
USA market. That is why we need to have a serious review on the current
business model with each customer in different region. For any unhealthy
business, in fact no matter it is Lite-On brand or private label/ODM
business, Lite-On IT has to discontinue the projects or lead them to a
profitable & healthy direction", said Tony An, Lite-On IT?s Director of the
DVD recorder Business Unit.

Under the above principal, Lite-ON IT has to reselect and rebuild the
customer structure. As a top 5 worldwide DVD recorder manufacturer, ODM/OEM
business will be still Lite- On's core business. However, the company will
continuously support the selected Lite-On brand distributors or retailers if
their business model has been proved to be healthy and profitable in the past
few years.

Mister Tony An continues his statement by clarifying that Lite-On IT will
continue their current commitment to the market and its customers and that
the decision will not have any impact on Lite-On IT?s ODD business.

"There is no any impact on the projects which Lite-On has committed to
deliver in Q4, 2006. All royalty and RMA liability will be still carried on
without hesitation according to the original agreed business term and
condition. The above business strategy's change has nothing to do with the
ODD business. Therefore, the ODD products will follow up the original
promotion plan to co-work with the current distributors or retailer channels
as usual."

============
簡單來說
LiteOn未來將放棄消費性零售市場，
也就是在賣場上將看不到LiteOn mark的DVD Recorder
而LiteOn則專注在OEM/ODM的業務上

--
天大地大錸德大  東電三井在腳下

中環精碟沒得比  三菱太誘都不怕
                         ~天大地大之DVD版...(茶

--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 220.132.224.213
推 frank90043:像是幫BenQ OEM嗎?
不只幫BenQ吧
推 zaku:應該不是吧，消費性電子產品是指錄放影機，不是電腦用的
這我就不清楚了.....
推 frank90043:喔喔  =_=
※ 編輯: lightwings      來自: 220.132.224.213      (10/30 20:23)
推 WaterDragonI:DVD Recorder指的是錄放影機,而不是DVD ReWriter
→ WaterDragonI:所以不要搞錯了...Lite-on退出的是自有品牌錄放影機
推 WaterDragonI:就如同版主大所言，錄放影機市場Lite-on只想搞代工
推 lemonjye:之前在大賣場看過LiteOn的錄放影機，跟飛利浦一模一樣= =