[新聞] Netflix:Fortnite的威脅比HBO更大

[jerry78424 (青松碧濤)]

https://reurl.cc/MXdOn

Netflix: Fortnite is a bigger rival than HBO
網飛：相較HBO，堡壘之夜更是大敵

By Brian Fung January 18

In 2013, a top executive at Netflix famously announced that the company's
ambition was to 「become HBO faster than HBO can become us.」 The declaration
made headlines at the time for its audacity: Netflix was gunning for the king
of premium television.

網飛在2013年時，
目標還放在侵蝕HBO的(電視)受眾，並且不讓HBO侵蝕自己的(行動)受眾

But now it seems Netflix has identified an even bigger rival: the massively
popular video game Fortnite.

但是網飛現在似乎找到了新的勁敵：堡壘之夜

The online shooter accounts for an enormous amount of consumers' screen time,
Netflix said in a shareholder letter Thursday, making it a formidable foe in
the global war for Internet users' attention.

網飛告訴股東們，這款連線射擊遊戲會大量占用用戶時間，
在這場吸引網路使用者注意力的戰爭中，是可怕的大敵

「We earn consumer screen time, both mobile and television, away from a very
broad set of competitors,」 Netflix said in the letter. 「We compete with
(and lose to) Fortnite more than HBO . . . There are thousands of competitors
in this highly-fragmented market vying to entertain consumers."

信中說，
"我們跟各式各樣的對手爭搶出現在使用者螢幕上的時間，
而相較於跟HBO，我們在跟堡壘之夜的競爭中更加處於劣勢....
在這個高度碎片化的市場有數以千計的對手都在爭取用戶的娛樂時間。"

Netflix's decision to name-check Fortnite reflects the game's ever-growing
popularity. It boasts over 200 million registered users, and some 80 million
log in to play each month, according to publisher Epic Games. Thanks to an
engaging combination of reward mechanics, social communication and ease of
entry — the game's competitive mode is free to play — Fortnite soared to
fresh heights last year, helping Epic earn a reported $3 billion in profit.

Epic games發行的免費遊玩遊戲堡壘之夜現在是全球最火爆的遊戲，
有著超過兩億的註冊用戶，八千萬的玩家，
在去年為Epic帶來了30億鎂的收入。

Epic wants to translate that success into an even bigger opportunity to hook
Internet users — by building its own app and game store that undercuts the
likes of Apple and Google.

Epic還想繼續擴大戰果，
藉由建構自己的遊戲商店來跟其他平台切割，以抓緊用戶

For now, Netflix's chief near-term threat remains other major TV content
companies. As firms such as Disney pull their content off Netflix ahead of
launching their own exclusive streaming video apps, Netflix will face
pressure to defend its subscriber base — the only way the company makes
money. In its earnings report Thursday, Netflix said it added modestly to its
audience, drawing in 1.5 million users in the United States and 7.3 million
internationally.

網飛的近期威脅仍然是TV同業，比如迪士尼

But Netflix's nod of respect to Fortnite is also a recognition of how
significantly Netflix's horizons have expanded.

但是網飛的視野已經擴展到了需要對堡壘之夜保持重視

Ever since its humble days slinging DVDs to customers through the mail,
Netflix has been a video company. Even now, as it pours billions into
streaming content, Netflix restricts itself to displaying films and TV shows.
But as it's evolved, Netflix has also come to appreciate that there are only
so many hours in the day — meaning only so much screen time consumers have
to devote to entertainment.

網飛投入很多資金在串流內容上，並堅持只作影片跟TV秀，
但它也知道消費者的娛樂時間就只有那麼多

That puts it on a collision course with other digital media: not just YouTube
or Hulu, but podcasts, blogs and, yes, video games.

這將導致與其他數位媒體的衝突，其中正包含著電子遊戲

Netflix shares dropped about 4 percent in regular trading Friday after a
mixed earnings report Thursday night. The company said it added 8.8 million
subscribers, slightly higher than many analyst estimates of about 8 million.
But its revenues were slightly below analyst expectations, coming in at $4.19
billion compared to consensus projections of $4.21 billion.

網飛股價跌了4%

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→ mithralin: OP
推 horseorange: 其實Fortnite跟Netflix不用翻譯沒關係 臺灣沒啥人那
→ horseorange: 樣叫的
推 qazzqaz: HBO不是只在電視台提供服務？跟Netflix的服務衝突不大吧
→ qazzqaz: ？
→ crazypeo45: HBO在台灣少了一項其他國家都有的服務
→ crazypeo45: 至於為什麼沒有嗎... 去問那個整天趾高氣昂的代理商吧
推 arrenwu: 不過他提出這個 是有什麼對抗方針嗎？
→ qazzqaz: 啊，原來HBO有串流服務啊……
推 DarkHolbach: 他的意思是他那領域沒對手了嗎
→ qazzqaz: 還是有機會有啦，說不定哪天會跟遠傳或台哥大合作推出
→ qazzqaz: 獨家會員來跟中華的FOX+打對台XD
推 crazypeo45: 不 HBO是電視訂閱跟手機綁定 跟電信業比較無關
推 bob2003t: HBO在台灣最大的敵人是第四台業者..
推 zxc88585: 是嗎，我覺得Netflix叫起來很拗口所以我都叫網飛
推 jerry92277: 如果台灣第四台給HBO GO我還不把MOD退掉
→ jerry92277: HBO一直都跟有線電視業者不是競爭對手阿