[新聞] Epic:我們讓業界變得更好，但玩家看不到

[jerry78424 (青松碧濤)]

https://www.gamesindustry.biz/articles/2019-03-22-sweeney-epic-games-store-is-making-the-industry-better-but-gamers-dont-see-that

Epic Games Store is making the industry better but 「gamers don't see that」

Epic商店讓業界更美好了，但是玩家卻看不到這點

"A critical challenge from the beginning has been looking at projects on
Steam and asking how we can achieve those levels of success on our store," he
says. "Metro Exodus far exceeded even Steam projections in sales, and this
really proves that it's about the games, not about the stores."

地鐵的表現遠超預期，屌打Steam，證明了大家是在玩遊戲而不是玩平台。

But for some in the PC gaming community, it is very much about the stores.
Metro Exodus' exclusivity deal provoked the ire of devoted Steam fans, who
have complained and even resorted to the usual tactic of review bombing the
previous Metro games on Valve's store.
It's not the only example, either. Snapshot Games was also criticised for
making its upcoming strategy game Phoenix Point temporarily exclusive to the
Epic Games Store.

地鐵和鳳凰點獨佔讓玩家很生氣。

When asked for his take on these reactions, Sweeney reiterated the aim of the
Epic Games Store is, "breaking the 70/30 stranglehold that's pervaded the
industry for more than a decade," and that its methods in doing so were never
going to please everyone.

他們的目標是要破壞延續超過十年的73分成業界規則，
只是實行的方法無法討好所有人。

"Changing the way that games are sold is a big disruption to everybody," he
says. "I understand that -- I've personally unsubscribed from Netflix twice
as their selections of movies changed. But this is a necessary step forward
for the games industry if we want to enable developers to invest in building
better games, and if we want the savings to ultimately be passed on to gamers
in the form of better prices.

雖然改變很不方便，但是這樣才能讓開發者有更多錢作好遊戲、壓低售價讓玩家省錢。

"Ultimately, this is about making the industry a better place, starting with
the terms available for developers. I understand gamers don't see that. They
don't see the hardship of making a payroll and seeing the store suck out 30%
of the revenue from it. It can be jarring to see the industry is changing in
ways that are typically invisible to us as gamers."

業界最終會因此而更美好，而這會先發從開發者開始。
我知道玩家都看不到這點，他們都不知道發薪水還有從30%的吸血中獲利有多難。
業界的改變玩家通常都看不到，所以當然會受到刺激。

It's worth noting these exclusives aren't technically exclusive any more,
with Epic partnering with Humble Bundle to enable all games to be sold on the
Humble Store as well. Sweeney says Epic is also open to, "working with other
highly reputable stores to enable more options as well," although this is
unlikely to instantly quell the frustration that has been growing among
certain Steam users over the past few months.

Epic開放從HB買序號，所以不是真的獨佔，也會跟其他名聲好的商店合作。

The CEO adds: "It's important for game developers to hold strong and
sometimes be willing to go through criticism as we do things that are
necessary for the industry."

遊戲開發者要堅強，要挺住批評，我們作的事對業界是有必要的。

With such strong support from developers and publishers after the first three
months, Epic Games is confident it can win over more partners -- even those,
like Electronic Arts, who are trying to establish their own stores.

有很多開發商和發行商朋友力挺，Epic也有自信說服包括EA這樣自有店面的發行商。

"The key for them is they want a direct relationship with their customers and
a fair share of the revenue from their games," Sweeney says. "They build
their own ecosystems because they felt they weren't getting the deal they
deserved on Steam.

好朋友們都對Steam抽成不滿意，想要合理的分成。

"The world deserves lots of stores. It's all very healthy for the industry to
see lots of competition on lots of different fronts. Just look at all the
gamers who installed Origins for the first time to play Apex Legends, all the
Korean gamers who probably installed Steam for the first time to play
PlayerUnknown's Battlegrounds. Great games drive stores."

世界上應該要有更多的商店，業界有不同商店競爭才會健康。是好遊戲在驅動商店。

It turns out free games also drive stores, as Epic announced its first free
offering -- Unknown Worlds' Subnautica -- was downloaded more than 4.5
million times during the two-week promotion, and Monomi Park's Slime Rancher
is currently on track to beat it.

Epic送的深海迷航超過450萬套，史萊姆牧場更將會超過它。

"The free games have been a huge success, much bigger than expected," says
Sweeney. "We've gone around working with game developers and paid them for
the opportunity to release their games for free for two weeks. That's brought
in a huge number of new gamers.

付錢買遊戲來送比預期的更成功，吸引了大量新玩家。

"The wonderful thing is we're bringing in new gamers to the Epic Games Store
more economically than we would if we paid Facebook or Google for ads.
Instead of ads, free games are driving the store forward."

送遊戲比買臉書谷歌廣告更省錢，免費遊戲讓商店成長。

Sweeney is keen to get as many titles onto the Epic Games Store as possible,
but this ambition is still tempered by the desire to offer a high-quality
catalogue. Given the recent controversy over visual novel Rape Day and
Valve's slow response, the Epic CEO is quick to assure such a title will
never appear on his store.

遊戲越多越好但是只收好的，像強姦日這種Epic才不收。

"We are going to maintain a reasonable quality standard for games," he says.
"It'll be open to games of all sizes, but not the junky asset flips or shock
controversy games that are built just to make noise. PC is an open platform;
there are lots of stores, so I don't feel like any particular store has a
moral obligation to carry low quality or highly controversial projects."

我們只要優質遊戲，不要垃圾換皮或引戰遊戲，糞Game或者想引戰的自己去別家上架。

Does this mean the Epic Games Store will have a greater focus on curation
than Valve's marketplace, with more effort placed on monitoring what
developers submit?
"Absolutely," Sweeney concludes. "This needs to be a human process that takes
quality into account so the customers can trust us to supply good games."

會比Steam更重視審查，過程採用人工來確保能提供優質遊戲給玩家。

--
※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 118.168.21.120
※ 文章網址: https://www.ptt.cc/bbs/C_Chat/M.1553259008.A.493.html
噓 gox1117: 嗯嗯
→ fantasy15: 偷打包別家公司的資料，玩家也不知道，科科
噓 OEC100: 找合作廠商有發垃圾新聞這麼認真就好了
推 jhgklove: 是在打選戰膩？
噓 Ttei: 加油
推 YaLingYin: 我覺得讓遊戲開放者抽成提高是好事 但不代表偷資料就是
→ YaLingYin: 對的
※ 編輯: jerry78424 (118.168.21.120), 03/22/2019 20:54:24
→ keeperess: 中資介入後，整個發言也都中國化了w
噓 YoruHentai: 你願意上架動畫色情再說啊ㄏㄏㄏㄏ
推 siscon: 講一堆好話 越聽越像直銷
噓 rockman73: 自以為是
噓 mark82824: 幹 這家公司真的很噁心 又是扯著大旗在唬爛
→ YaLingYin: 而且他媽的每天都這麼多文宣是在幹嘛
噓 momocom: 沒出來從政真是可惜了
→ spfy: EPIC:中或贏
推 Gary9163: 感覺超像韓國瑜會講的話欸
噓 killerj466: 這家最近是拿到海灘男孩是不是
噓 FinallyPeace: 閉嘴啦 每天都有你
推 t77133562003: 文宣戰很有用阿 沒看到一堆epic死士 在幫黑steam
→ t77133562003: 卻沒發現epic根本不是個咖
推 theyolf: 來鬼島搞不好能選總統了
→ t77133562003: 看看某直轄市 文宣戰真的有用
推 audi1005: 放話放成這樣  很像直銷+1
→ Theddy: 翻譯有點錯誤ㄝ win over是爭取,說服而不是贏
→ salamender: 中資投資的公司都這個調調「帶來新局面、破壞原有規則
※ 編輯: jerry78424 (118.168.21.120), 03/22/2019 21:02:07
→ Theddy: 大致內容就是epic很重視廠商跟開發者 然後玩家...
推 ssarc: 共產黨在文革演講好像也是這調調，只是EPIC變毛澤東
推 tsairay: 中資已經不演了
噓 rainxo6p: 我們讓公司營運更好了  但員工拿不到福利
噓 whitecygnus: 塞錢給各網站發一堆業配廢文夠了沒
推 sulecandys: 對阿 偷個資讓我知道不要亂使用垃圾平台，確實對業界
→ sulecandys: 有幫助
→ Theddy: 其實我不懂為何平台商要一直這樣業配跟搏版面
推 leamaSTC: 謝謝你們讓Steam變得更好了 你們可以休息了
→ Theddy: 以epic的優勢 應該在一款遊戲紅了之後再推廣自家引擎遊戲
→ Theddy: steam比較偏向純平台 自家產品很QQ 可是也沒因此大打廣告
→ s881720: 不要明年地鐵在steam開賣後銷量還比在Epic高就笑死了
推 guogu: 所以玩家到底拿到什麼? 那些遊戲會開賣也不是因為epic的錢
→ s881720: 最不懂是分潤和獨佔有啥關係 你可以不獨佔分潤一樣好啊
→ guogu: 在epic上面買也沒有比較便宜 epic的服務也沒比較好
噓 jileen: 玩家權益不重要就對了
→ dickyeh: 偷資料這種事情出現一次還想玩家相信你是清白的
→ dickyeh: 那就看給得夠不夠玩家不在乎個資，不然一直公關只有反感
→ spfy: 道理跟中國大喊團結愛國一樣 只有不愛國不團結的人才要狂喊
→ qk2007: 看完這一系列 文章內容真的超中國的^^b
→ spfy: 偷資料撒錢搶獨佔然後說我們讓整體業界變好
噓 Purekim: 不玩18禁遊戲有比較高尚嗎= =?
噓 ab4daa: zzz
噓 johnli: 讓玩家看不到是自己的問題
噓 wahaha2005: 我的確看不到
推 guogu: 這篇有一點很有趣就是跟其他篇一樣沒有metro的銷量
推 YuzanJhang: G胖要跌落神壇了嗎
→ guogu: 只是跟其他篇一樣說賣很好 遊戲送幾套倒是有說
→ YuzanJhang: https://youtu.be/IHZWsPNTMNI
→ YuzanJhang: 講那麼多有本事像Steam一樣辦大殺價啊
推 ayubabbit: 我實在不太懂為啥會針對不公布數字這點
→ ayubabbit: pc版銷售我很少看過有公布的啊
→ ayubabbit: 實際上也很少遊戲會在財報以前公布銷售數字
→ ayubabbit: 有在看銷售排行榜就知道  只有日本人會公布數字
→ ayubabbit: 歐洲 美國都只會給這種幾倍成長的答案
→ ayubabbit: 不清楚可以去查pal chart或是npd
→ Swallow43: 你不需要公布詳細數字啊，有個概數就好，很多公司都會
→ Kenqr: 問題是本來就已經有很多平台了
→ Swallow43: 宣布自己遊戲銷售量突破五萬、十萬、五十萬、百萬這樣
→ tim0619123: 夠了沒阿 幹嘛一直轉EPIC的文章來吵架 == 很膩
推 acopika: 其實講過了 ptt拼命出現epic新聞跟本是當川普八掛一樣被
→ Swallow43: 給幾倍成長的答案聽起來就像是直銷才會講的話
→ tim0619123: 沒人剎小的東西會自己消失拉
噓 h60414: 講的話跟騰訊爸爸一樣唬爛了呢
→ acopika: 人狂PO 你以為他會隔天自己PO一樣的東西嗎? 21號一篇不收
→ acopika: 垃圾 22號又一篇 是狗仔隊跟八掛仔喜歡EPIC文吧
→ ayubabbit: 所以說你去查npd或是pal新聞稿啊
→ ayubabbit: 你決定不會看到數字 都是寫像是這樣
→ ayubabbit: 都是跟去年同期或是前作比較
→ ayubabbit: 雖然你可能覺得很87  但洋人就很喜歡這樣
→ ayubabbit: 像是可能都寫到兩千年來最高  還是不會有數字
→ Swallow43: 不會很白癡，因為洋人給你的是%數，尤其是跟去年同期比
→ Swallow43: 會有數字，尤其跟錢有關，他不寫就代表想打迷糊仗而已
推 ayubabbit: 他都寫2.5倍了  這還叫迷糊仗?  你頂多酸人家初代本來
→ ayubabbit: 一開始就賣不好
→ ayubabbit: 或是很多是steam訂單  我看不出來寫2.5倍叫迷糊仗
推 guogu: 他連販售時間多長來比都沒說還不夠模糊就是了...
→ Swallow43: 因為你沒有一個基數當參考直啊，更不用說這家公司信用
→ peiheng: 照他這樣講還不簡單，平台減少分成的部分分一些出來反應
→ peiheng: 在售價上，不用獨佔玩家也立刻有感。檢討消費者有用嗎
→ Swallow43: 度的問題了
→ Swallow43: 0*2.5也是0
推 CornyDragon: aren't you grateful
噓 enders346: 資料偷好偷滿
推 a176893: 2.5倍很好聽啦，但銷量呢？
推 AkikaCat: 可是瑞凡，你家的遊戲購買管道好像有點少
噓 alisha2224: 價格沒有便宜給玩家阿
→ Fuuin: 原來是政治平台呀  （筆記
推 cat05joy: 全部搞爛再來說是OOO不領情 耶耶
→ vuvuvuyu: 這文宣很中國公司...