[情報] 卻爾西和新浪合建中文官方網站

[JamesCaesar (首席百人隊長)]

http://sports.sina.com.cn/g/2006-11-28/21502593781.shtml

2006年11月28日21:50 新浪體育


　　倫敦當地時間11月28日，英超切爾西俱樂部在自己的官方網站發布消息：切爾西
俱樂部將和中國最大的互聯網門戶新浪網合作建設切爾西中文官方網站，新網站將在
2007年正式上線。以下為切爾西俱樂部官方網站對這一合作的報導：


　　切爾西俱樂部將會在今天宣布一項合作，切爾西俱樂部將會建設一個中文官方網
站。


　　切爾西俱樂部將和中國第一互聯網門戶新浪網進行獨家合作，大家將會在明年看
到一個簡體中文版切爾西官方網站在中國大陸上線。


　　新浪網體育頻道擁有平均每天4000萬的流量，這個數字是它排名第二的競爭對手
的三倍，新浪網體育頻道占領了超過50%的市場份額。


　　切爾西俱樂部將是唯一一支和新浪網進行合作的英超球隊，新浪網保證，它將會
在體育頻道的顯著位置提供指向切爾西中文官方網站的鏈接。這個中文官方網站將會
在切爾西英文官方網站(www.chelseafc.com)的基礎上構架。


　　自從首次獲得英超冠軍之後，切爾西在中國的受歡迎程度與日俱增，根據來自英
超贊助商巴克萊(Barclays)的數據，有16%的英超球迷是切爾西球迷，而每個英超俱
樂部的平均球迷份額只有(5%)。根據來自中國市場調查機構 Prescient 的調查結果，
切爾西在中國最受歡迎的俱樂部中排名第四，支持率是9.3%，只是以0.4%的微弱差距
落後於曼聯俱樂部，切爾西排名在西甲豪門巴塞羅那和皇家馬德里前面。


　　切爾西俱樂部商務總監保羅˙史密斯將在迪拜舉行的足球峰會上宣布這一合作，
他說：“切爾西非常高興和新浪網達成合作伙伴協議，毫無疑問，新浪網是中國市場
的領導者，我們(新浪網和切爾西俱樂部)將會為中國的切爾西和英超球迷提供一個獨
特的互聯網站，中國球迷將會發現這個網站不但語言是中文的，而且網站風格也是貼
近中國市場文化。”


　　切爾西俱樂部首席執行官肯揚說：“中國是我們的一個關鍵市場，但是我們的理
念是幫助中國足球，同時拓展我們的生意，我們和新浪網的合作將會體現這一點。”


　　新浪首席執行官曹國偉說：“我相信，新浪網和切爾西俱樂部達成合作會對中國
足球事業產生一個巨大的影響。我認為這次合作的真正贏家是廣大球迷，他們現在能
夠更加容易的去了解足球世界。我真誠的希望這次官方網站合作只是我們長期和豐富
合作的一個開始。新浪網從1998年正式建立開始，它一直是中文讀者了解世界體育界
的第一選擇。”


　　曹國偉在發言中說：“從訪問量、廣告收入、市場份額這些角度看，新浪網一直
是市場領導者。根據AC尼爾森公司的世界盃調查數據，新浪體育頻道世界盃網站的訪
問人數峰值達到5760萬，打破了中國體育類新聞網站的訪問量紀錄。同時，該流量是
新浪其它競爭對手的4倍以上。”



(新浪體育)


------以下是官網原文，最後三段補充說明我們原先就與中國和亞洲足協合作------


http://www.chelseafc.com/xxchelsea180706/index.html#/page/NewsHomePage/
list_2209129_1

CHINESE WEB DEAL SIGNED

Tue, 28th Nov 2006


Chelsea Football Club will today announce a partnership to create a
Chinese language website.


The exclusive deal with SINA, China's number one internet portal, will see
a Mandarin language Chelsea FC website launched in mainland China next
year.


SINA.com's sports site has an average daily traffic of more than 40
million, three times that of its nearest competitor, giving it a market
share of more than 50%.


Chelsea will be the only Premiership team to partner with SINA and will
have a guaranteed prominent position on the SINA.com sport home page that
will link to the new Chelsea site.


The site will be based on the redesign of www.chelseafc.com launched last
week.


Chelsea's popularity in China has grown hugely since winning the
Premiership for the first time. According to Premiership sponsors
Barclays, Chelsea scores a 16% popularity rating in China with a league
average of 5% per club.


Chelsea ranks fourth of all foreign clubs in terms of popularity with
9.3%, just 0.4% behind Manchester United and ahead of Barcelona and Real
Madrid (source: Prescient, Chinese marketing agency).


Business affairs director Paul Smith, who negotiated and concluded the
deal, will announce the partnership at the Soccerex conference in Dubai.


He says: "Chelsea is delighted to be in partnership with SINA. They are
without doubt the market leader in China and together we will offer
Chinese fans of Chelsea and the Premier League a unique web proposition in
their own language and adapted to the culture of that market.


'This partnership marks the next stage of Chelsea's development in China.
Clearly we are becoming more popular and this is the right time to take
that to the next level.'


Chelsea chief executive Peter Kenyon adds: 'China is a key market for us
but our philosophy is to help Chinese football, as well as our own
business, and our partnership with SINA will reflect that.'


SINA Chief Executive Officer Charles Chao said: 'I believe the
co-operation that has been established between Sina and Chelsea will have
a tremendous influence on football in China.


'I think the real winners of this co-operation are the fans themselves who
will now have far easier access to the world of football. I also sincerely
hope this website is just the beginning of what will be a long and
fruitful relationship.


'Since Sina launched in 1998 it has been the number one choice for Chinese
readers around the world to keep up to date on sports.


'It is also the market leader in terms of traffic, advertising revenue and
market share. According to statistics taken by AC Nelson during the World
Cup, the number of users accessing the Sina sport World Cup website peaked
at 57.6 million, which broke the record in China for an online sports news
site.


The traffic number is more than four times that of other players in the
market.


Chelsea already has partnerships in China and in April 2006 entered into
co-operation agreements with the Chinese Football Association and the
Asian Football Confederation to develop grass roots football.


In May 2007 Chelsea will be a partner in the International Football Arena
Beijing when the leading debating forum on football issues in Europe takes
its format to China for the first time.


The China office of William Morris Agency who work with Chelsea, helped
negotiate the deal.






--

  以伊露維塔的名為證發誓 — 若有誰敢奪取屬於我們的藍色之魂，不論對方是天使
  、惡魔、男人或女人，包括尚未出生者，若有任何的生靈，不論偉大或渺小，是善
  還是惡，我們都將懷著復仇與憎恨之心直追到天涯海角，直追到世界結束之日。  

--
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