http://chelsea.sina.com.cn/news/2008-02-22/01205714.html
CHELSEA REDUCE LOSSES AGAIN AND HIT RECORD TURNOVER
Fri, 22nd Feb 2008
Chelsea FC plc today (Thursday) announced record group turnover and
reduced losses for a second successive season.
今天(週四)，切爾西足球俱樂部股票上市公司公布了創紀錄的總營業額和連續第二個
賽季減少的支出。
Chelsea FC also revealed a gross turnover of ￡223.3 million and
independent research that indicated 90 million 'core fans' globally.
切爾西足球俱樂部還公布了2.233億英鎊的總週轉額，並獨立調查出全球共有9000萬
名“核心球迷”。
Group results for the year end June 30, 2007, followed another year of
success on the field with football, media, and sponsorship revenues all
showing large rises on the previous financial year.
在足球、媒體和贊助商收入等領域取得又一年的成功後，截止到2007年6月30日的集
團年度報告均表現出了上一個財年中的大幅度增長。主要的數字為：
The main figures were:
- group turnover up 25% to ￡190.5m from ￡152.8m (2005/6)
總營業額從2005-2006財年的1.528億英鎊增加到了1.905億，增加了25%；
- sponsorship revenues up 89% to ￡32m from ￡16.9m (2005/6) due mainly to
first year of adidas contract
贊助商收入從2005-2006財年的1690萬英鎊增加到了3200萬，增加了89%，主要由於
阿迪達斯的第一年合同；
- football activities up 27% to ￡165.3m from ￡130.4m (2005/6) due to
success on the field, FA Cup and Carling Cup winners, second in FAPL and
semi-finalists UCL
足球活動收入從2005-2006財年的1.304億英鎊增加到了1.653億，增加了27%，由於
在球場上的成功，即獲得足總盃和聯賽盃冠軍、英超第二名和歐冠進入半決賽；
- cash spend reduced by 46% to ￡70.5m from ￡129.6m (2005/6)
支出現金從2005-2006財年的1.296億英鎊減少到了0.705億，減少了46%；
- matchday revenue up 29% to ￡74.5m from ￡57.7m (2005/6) due to
increased box office/corporate sales and cup runs
比賽日收入從2005-2006財年的5770萬英鎊增加到了7450萬，增加了29%，由於售票
處/團體票銷售的增加以及盃賽的成績；
- media revenues up 13% to ￡59.6m from ￡52.6m (2005/6)
媒體收入從2005-2006財年的5260萬英鎊增加到了5960萬，增加了13%；
- losses reduced by 7% to ￡74.8m from ￡80.2m (2005/6)
支出從2005-2006財年的8020萬英鎊減少到了7480萬，減少了7%；
- wages and salaries as percentage of turnover reduced by 5% to 71% from
76% (2005/6)
工資和獎金在營業額中的比例從2005-2006財年的76%下降到了71%，下降了5個百分
點；
- EBITDA down to ￡2.3 million negative from ￡8 million negative (2005/6)
未計利息、稅項、折舊及攤銷前的利潤(EBITDA)從2005-2006財年的-800萬英鎊下
降到了-230萬英鎊；
- gross turnover of ￡223.3 million (includes adidas and other merchandise
and Chelsea Digital Media not consolidated in group results)
總週轉額達到了2.233億英鎊(包括總收入中不含的阿迪達斯和其它商品以及“切爾
西數位媒體”)
The research into fan base was conducted by TNS and was taken in 14 major
global markets. Also, following the end of the financial year Chelsea
cleared our last remaining external debt by paying off the Eurobond under
the terms of the bond arrangement.
對球迷基礎的調查是由TNS操作的，在14個全球主要市場中進行的。另外，在這個財
年的末尾，切爾西還清了我們剩餘的外債，我們根據公債約定條款還清了歐洲債券的
債務。
Chelsea FC chief executive Peter Kenyon said: 'These figures once again
demonstrate that Chelsea is growing in strength as a business and as a
club.
切爾西足球俱樂部首席執行官肯揚說：“這些數字再一次證明了，不論在商業還是在
俱樂部方面，切爾西都在提升實力。”
'I am delighted there has been such large increases in the major income
streams. This has all been underpinned by our fundamental aim, success on
the field, and this season we are looking to build on that again. Our long
term target of operating profit break even by 2009/10 remains ambitious
but we are determined to meet it or get as close as we can.
“我對主要收入領域這麼大的增長感到高興。這都是由於我們的基本目標、在球場上
的成功所加強的，而本賽季，我們希望再次基礎上再次提高。我們對於在2009-2010
財年之前將營業利潤翻番的長期目標仍然充滿信心，但我們決心在用盡可能短的時間
達到這個目標。”
'In the meantime we have made good on our pledges of last year, hitting
all of our aims. We have expanded globally as a club, we have reduced our
salaries as percentage of turnover, we have continued to be successful on
the field, we have increased sponsorship revenue and we continue to invest
in our academy and reduce our reliance on transfers.
“同時，我們去年的承諾都有了好的結果，我們實現了我們的全部目標。作為一家俱
樂部，我們在全球實現了擴張，我們減少了我們營業額中的薪酬百分比，我們在球場
上繼續著成功，我們增加了贊助商收入，我們還繼續投資於我們的青訓系統，並減少
了我們對轉會的依賴。”
'With the company also being external debt free and our ownership clearly
demonstrating continuing commitment to the long term, I am very confident
about the future on a football and business level.'
“在公司方面，我們消除了外債，而我們的所有權清楚的證明了持續的長期承諾，不
論在足球還是商業級別，我對於未來都非常有信心。”
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看起來真是相當不錯
尤其是兩個大牌加入以及隊內多名核心續約後薪資比例還能減少
滿讓我意外的
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"We believe the same thing."
"Maybe there is hope."
- 9x20 The Truth
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