[考試] 請問沉沒成本

[Pizzaro (披薩羅)]

來源: (例如: XX 年度高考, XX 年度研究所考)
95台大國企經濟學考題
科目:
經濟

問題:
Which of the following statements demonstrates an understanding of the

importance of sunk costs for decision making?

a.Even though I hate my MBA classes,I cant quit because I've spent so much

  money on the tuition.


b.To break into the market for soap our firm needs to spend ￡10M on creating

  an image that is unique to our new product.When deciding whether to develop

  the new soap,we need to take this marketing cost into account.



答案是  a 錯 b 對




我的想法:我覺得應該是兩者都對吧,按照沉沒成本的概念,應該是只投入而結束營業時無法變

         賣的成本,a應該符合此定義吧

         而b也是一樣等營業結束也是無法變賣的

         不知各位有什麼看法呢???拜託各位幫幫忙了!!謝謝<_ _ >

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推 Palpatine:因為a是歷史成本? 歷史成本不是成本...
推 JamesChen:a 可以解釋成sunk cost
→ JamesChen:但問題是  就因為它是  所以應不應該
→ JamesChen:quit MBA 不該用這個事情來決定阿
推 rebot:樓上正解　原po請把題意搞清楚
推 julesL:B也錯，這題的B有陷阱
推 regression:這題用管理的觀念去想答案很明顯了
推 julesL:偷偷推一下樓上