adding a pharmacy section in a store resulted in an increase of 20% total
sales, so adding other sections and services such as ….help the store have
a competitive advantage over others in the area.
44. The following is part of a business plan created by the management of the
Megamart grocery store.
“Our total sales have increased this year by 20 percent since we added a
pharmacy section to our grocery store. Clearly, the customer’s main concern
is the convenience afforded by one-stop shopping. The surest way to increase
our profits over the next couple of years, therefore, is to add a clothing
department along with an automotive supplies and repair shop. We should also
plan to continue adding new departments and services, such as a restaurant and
a garden shop, in subsequent years. Being the only store in the area that
offers such a range of services will give us a competitive advantage over
other local stores.”
Discuss how well reasoned... etc.