The following appeared as part of a business plan created by the management
of the Take Heart Fitness Center.


“After opening the new swimming pool early last summer, Take Heart saw a
12 percent increase in the use of the center by members. Therefore,
in order to increase the number of our members and thus our revenues,
which depend on membership fees, we should continue to add new recreational
facilities in subsequent years: for example, a multipurpose game room,
 a tennis court, and a miniature golf course. Being the only center in the
area offering this range of activities would give us a competitive advantage
in the health and recreation market.”

AA：有個公司建了游泳池之後，顧客量上漲了12%。因此作者說了，為了吸引更多的顧客
，增加給予會費的收入，所以在接下幾年內應該建設更多的設施，比如網球場和
高爾夫球場之類的，這樣該公司可以依賴廣泛的服務而獲得競爭優勢。