: ※ 引述《jijeng2001 (Jack)》之銘言：
: : Drivers of retail financial purchases
: : Price
: Price-driven consumers are exclusively motivated by obtaining the best rates
: for all of their banking needs irrespective of existing relationships.
: : Convenience
: Convenience-driven consumers will enter into banking relationships that
: allow them to conduct their personal financial duties more efficiently.
: Convenience seeks reward banks that provide efficient processes with above
: average loyalty.
: : Trust
: Trust-dirven consumers are seeking to develop a relationship in which the
: bank will eventually serve as the primary financial advisor.
: Trusters value relationships above all else, making them prime candidates
: for increasing share of wallet.
-Account opening is first interaction with potential clienttele.
-Interactoins during Pre-sale and Apply set the tone in customer relationship.
-Speed and simplicity is at the top of the customer's agenda.
-Idea account opening adressed all 3 purchase drivers.
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