Nintendo 任天堂 靠著Wii 重新取得市佔率 44%.
1990 任天堂在game console 市場市佔率曾經高達 61%
卻在 2000年 滑落至22%.
從 "nostalgic" 遊戲成功吸引老人族群的靈感
藉由 Wii 的產品開發吸引了新的 休閒為樂的遊戲玩家.
※ 引述《jijeng2001 (Jack)》之銘言：
: ※ 引述《jijeng2001 (Jack)》之銘言：
: : Innovative beyond customer imagination
: In the future, we will be talking more and more about the "prosumer"--
: a consumer/producer who is even more extensively integrated into the value
: chain.
: Customers are becoming more demanding but rather than a threat, CEOs see
: an opportunity for differentiation.
: 1. CEO are investing heavily in new markets
: - 2/3 of CEOs see opportunity in rising customer purchasing power and plan to
: increase their investment in this trend
: - These CEOs have an above average interest in new business relationships and
: use them to capitalize on new markets
: 2. CEOs regard informed and collaborative customers as a chance to differntiate
: - 76% of CEOs see even more potential with informed and collaborative customers
: and are rapidly increasing their investments here
: - CEOs serving these customers use new operational capabilities to identify
: nuanced segments and to provide transparency
: 3. Outperformers are investing more in customer trends
: - Both past and future investment in customer purchasing power is higher
: amongst outperforming companies
: - Outperformers plan to increase their investment in informed and collaborative
: customers by 36% over the next 3 years.
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