※ 引述《jijeng2001 (Jack)》之銘言：
: Innovative beyond customer imagination
In the future, we will be talking more and more about the "prosumer"--
a consumer/producer who is even more extensively integrated into the value
chain.
Customers are becoming more demanding but rather than a threat, CEOs see
an opportunity for differentiation.
1. CEO are investing heavily in new markets
- 2/3 of CEOs see opportunity in rising customer purchasing power and plan to
increase their investment in this trend
- These CEOs have an above average interest in new business relationships and
use them to capitalize on new markets
2. CEOs regard informed and collaborative customers as a chance to differntiate
- 76% of CEOs see even more potential with informed and collaborative customers
and are rapidly increasing their investments here
- CEOs serving these customers use new operational capabilities to identify
nuanced segments and to provide transparency
3. Outperformers are investing more in customer trends
- Both past and future investment in customer purchasing power is higher
amongst outperforming companies
- Outperformers plan to increase their investment in informed and collaborative
customers by 36% over the next 3 years.
: ※ 引述《jijeng2001 (Jack)》之銘言：
: : 練一下功..
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