“ The whole purpose of places like Starbucks is for
           people with no decision-making ability whatsoever
           to make six decisions just to buy one cup of coffee.

           Short, tall, light, dark, caf, decaf, low-fat, non-
           fat, etc.

           So people who don't know what the hell they're
           doing or who on earth they are can,for only $2.95,
           get not just a cup of coffee but an absolutely
           defining sense of self: Tall. Decaf. Cappuccino.  ”