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https://news.v.daum.net/v/20200326083913667
海特真露公開與IU回歸一起拍攝的真露新廣告
https://i.imgur.com/inNpG6r.jpg
像露珠一樣乾淨的真露與回歸的IU一起拍攝的廣告即將公開。
海特真露26日表示,將與真露代言人IU一起製作新的廣告,正式展開行銷活動。 新廣告客
戶端上寫着"露珠乾淨地來了又乾淨地消失了! 在"露珠般乾淨的第二天,真露"的口號下,
將把真露本來的乾淨味道和沒有宿醉的第二天傳達給消費者。 新廣告將從明天(27日)開
始通過IPTV,網絡頻道等進行播放。
望着酒館的桌子和空蕩蕩的燒酒杯,IU正在尋找什麼,她馬上在水瓶後面見到了熱情打招呼
的露珠。 到處走動,對IU開玩笑的露珠一下子掉進了燒酒杯里,和晚到的朋友一起喝了乾
淨的露珠的IU一邊喊着"露珠!"
此次廣告以與IU交流感情的像朋友一樣的露珠形象,以活潑輕快的形象進行。 特別是將和
IU一起乾淨地回來後乾淨地消失的露珠的魅力最大化,有效地傳達了"像露珠一樣乾淨的第
二天,真露"的價值。
海特真露的策略是,除了此次廣告之外,還提供針對多種消費者的內容,提高品牌偏好。
海特真露行銷室常務吳成澤(音譯)表示:"IU的魅力被評價爲是真露歷屆代言人中最符合品
牌，並形象化了和與IU一起分享感情的朋友般的露珠"在喝真露的瞬間也很純淨,第二天也
毫無宿醉地消失,她用愉快輕快的色調表現了她的優點,希望大家能夠愉快地欣賞廣告,在
喝真露的時候也能想起廣告的感性。"
英文
Hite Jinro revealed a new Jinro advertisement filmed with IU.
An ad filmed by clean dew Jinro with the returning IU is about to be released.
Hite Jinro said on the 26th that they will create new advertisements with IU,
the endorser for Jinro, and officially launch marketing activities. The new
advertising customer reads "Dew drops come cleanly and disappear cleanly!
Under the slogan "Next day is as clean as Jinro dew drops", conveying the
original clean taste of Jinro and no hangover the following day to consumers.
The new advertisement will be broadcasted on IPTV, Internet channels, etc.
starting tomorrow (27th).
Looking at the pub's table and the empty soju glass, IU was looking for
something, and she immediately saw a warm greeting dew behind the water
bottle. Walking around, the dew that was joking about IU fell into the soju
glass, and IU drank clean dew with friends who were late and shouted "dew!"
The advertisement was carried out with the image of a dew-like friend who
exchanged feelings with IU, with a lively and brisk image. In particular, the
charm of the dew that disappeared cleanly after coming back cleanly with IU
was optimized, which effectively conveyed Jinro's value of "the next day is
as clean as dew".
Hite Jinro's strategy is to provide customer segment content to increase
brand preference.
"The charm of IU has been evaluated as the most consistent brand among
Jinro's past endorsers, and has visualized the friend-like dewdrops that
share feelings with IU." The moment of dew was also very pure, and it
disappeared without hangover the next day. She expressed her advantages with
pleasant and light tones. I hope that everyone can enjoy the advertisement
happily and remember the sensitivity of the advertisement when drinking
Jinro. "
(翻譯cr.Utopia) https://uaena.cc/gzv6e
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期待明天的新廣告！！
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2019 11.01 Love poem - IU
https://i.imgur.com/UaicXZo.jpg
https://i.imgur.com/yEvuzzV.jpg
自製 Melon 五分鐘圖表 - https://uaena.vks.tw/melon.php (up.180102)
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